+17%
conversion rate
We Have Driven Impact At
Enhancing Your Brand Presence
Is your brand’s voice getting lost in the bustling New York digital landscape?
When communication falters, the consequences are immediate: your message gets lost in translation, your New York audience feels overlooked, and valuable engagement opportunities vanish. In the city that never sleeps, standing out with clear and impactful messaging is more than a goal—it’s a necessity.
What you need is a strategic partner to articulate your unique narrative, forge genuine connections, and captivate your audience with purpose. Single Grain is that partner, offering a suite of communication services tailored to elevate your brand in the competitive New York market.
At Single Grain, we excel in harmonizing your brand’s ethos with the expectations of your New York audience. We design custom communication strategies that not only speak to your audience but also embody the authenticity of your brand’s values.
Mastering Client Engagement with Single Grain in New York
At Single Grain, we recognize that in the bustling landscape of New York, standout communication is crucial for brand vitality. Our experts immerse themselves in the essence of your brand, crafting messages that resonate profoundly with your target demographic.
Leveraging the art of storytelling, we create powerful emotional bonds that elevate casual observers to engaged supporters. Our strategies are rooted in data, ensuring each campaign we develop is precisely targeted, delivering impactful messages at the most opportune times.
Blending creativity with analytical insight, we simplify intricate ideas into captivating stories that capture attention, ignite imagination, and drive your audience to action.
- Strategic Brand Messaging and Positioning
- Targeted Content Marketing and Strategy
- Dynamic Public Relations and Outreach
- Engaging Social Media Management
- Insightful Media Planning and Buying
- Responsive Crisis Communications
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a New York communication agency unique?
New York is the heartbeat of innovation and trends, especially in communication. Our agency thrives on this dynamic energy, offering clients a blend of cutting-edge strategies and a network that’s as diverse as the city itself. We deliver messages with the buzz of the Big Apple, ensuring your brand stands out in the global market.
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Can a communication agency in New York enhance my nationwide campaign?
Absolutely! While we’re grounded in the city that never sleeps, our reach and expertise extend far beyond its borders. We leverage New York’s trend-setting influence to craft campaigns that resonate on a national scale, employing strategies that capture attention no matter where your audience is.
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How does a communication agency in New York stay ahead of industry trends?
We immerse ourselves in the hub of media, culture, and technology. Being at the center of it all allows us to not only stay informed but also to participate in the shaping of trends. Our team continuously adapts and innovates, ensuring your communication strategies are always a step ahead.
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What types of clients can benefit from working with a communication agency in New York?
Any client looking to make a significant impact with their message can benefit. From startups aiming to disrupt markets to established brands seeking to rejuvenate their image, our agency’s diverse expertise and New York’s vibrant backdrop provide the perfect launching point for a successful communication strategy.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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