+17%
conversion rate
We Have Driven Impact At
Amplifying Your Brand Voice
Struggling to get your message across in the vast sea of digital noise?
Communication breakdown can spell disaster for any brand—messages get misunderstood, audiences feel disconnected, and opportunities for engagement slip away. In today’s hyperconnected world, it’s crucial to cut through the chatter with precision and clarity.
The solution lies in a strategic approach to convey your unique brand story, build meaningful connections, and engage with your audience effectively. A communication agency’s services are your partner in this mission, aligning your vision with the right messaging strategies and consulting expertise.
Single Grain thrives at the intersection of brand ideals and audience desires. We craft bespoke communication strategies that resonate with your target market while staying true to your brand’s core values.
Communication Mastery with Single Grain
At Single Grain, we understand that effective communication is the heartbeat of brand success. Our team dives deep into your brand ethos, enabling us to articulate your unique propositions in a voice that speaks directly to your audience.
We harness the power of storytelling, forging strong emotional connections that turn passive listeners into active brand advocates. Our data-driven approach ensures that every campaign we craft hits the mark, delivering the right message at the perfect moment.
Through a mix of creativity and analytics, we transform complex concepts into compelling narratives that engage, inspire, and motivate your audience to take action.
- Brand Messaging and Positioning
- Content Marketing and Strategy
- Public Relations and Outreach
- Social Media Management
- Media Planning and Buying
- Crisis Communications
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What services do communication agencies typically offer?
Communication agencies are your all-in-one partners for brand storytelling and engagement. Our services range from public relations, content creation, social media management, to crisis communication, ensuring your message resonates with the right audience. We adapt strategies to your unique brand voice and goals, crafting narratives that captivate and convert.
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How does a communication agency improve my company's brand image?
Think of us as master storytellers who fine-tune your brand’s narrative. Through strategic messaging, compelling content, and targeted media outreach, we elevate your brand’s presence. Our expertise lies in shaping perceptions and reinforcing your market position, ensuring your brand image is not just seen, but also admired and trusted.
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How can a communication agency help during a crisis?
In times of crisis, swift, transparent, and strategic communication is key. We offer expert guidance to navigate the storm—crafting clear messages, managing media relations, and mitigating damage to your reputation. Our proactive approach helps maintain trust with your audience, turning potential challenges into opportunities for credibility.
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What sets your communication agency apart from others?
Our communication agency thrives on creativity, data, and a personalized touch. We’re not just about crafting messages; we’re about forging lasting relationships between brands and their audiences. With a finger on the pulse of ever-changing market trends and consumer behavior, we tailor campaigns that not only speak to your audience but also inspire action and loyalty.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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