We Have Driven Impact At
Expand Your Brand's Reach with Blogger Outreach Services
Feeling like your content is the best-kept secret in the digital space?
Your blog is rich with insights and valuable information, yet it feels like shouting into the void. Despite crafting highly relevant and engaging articles, there seems to be an invisible barrier preventing your content from reaching a wider audience. This can be disheartening, creating a sense that your efforts are being underappreciated.
Effective blogger outreach services can bridge this gap, connecting your content with influencers and readers who are eager to discover and share new ideas. This not only amplifies your reach but also enhances brand recognition and credibility.
Partner with our blogger outreach agency, and let us navigate the intricate web of relationships and opportunities in the blogosphere. We offer tailored blogger outreach services that position your brand in the spotlight it deserves, complemented by our expert consulting to ensure your outreach strategy is top-notch.
Expert Outreach Consulting
At Single Grain, we amplify your voice in the crowded digital marketplace. We understand the value of networking and have honed the craft of connecting brands with reputable bloggers. Our strategic approach ensures that your content reaches influencers who align with your niche and values.
Our team takes a data-driven approach to identify the best opportunities for your brand. We meticulously analyze potential collaborations to forge partnerships that resonate with your target audience and drive high-quality traffic to your site.
Backed by industry expertise, Single Grain’s blogger outreach consulting seamlessly weaves your brand narrative across various influential platforms, cultivating growth and fostering brand loyalty. Our comprehensive services include:
- Custom blogger research and outreach
- Strategic content promotion planning
- Influencer relationship management
- Performance tracking and optimization
- Content amplification and syndication support
Featured Case Study: Winedeals
Enhancing Blog Performance by 268% with AI
Objectives
The primary goal was to enhance blog performance by focusing on articles with low click-through rates (CTR), aiming to increase visibility and engagement.
Challenges
Winedeals faced several challenges including fierce competition, limited initial funding, a steep digital marketing learning curve, high customer acquisition costs, difficulties in building consumer trust online, and the need for differentiation in a saturated market.
Process
The process involved using Google Search Console data to identify blogs with low CTRs as candidates for AI-assisted content optimization. ChatGPT, coupled with specifically tailored client prompts, was used to build out SEO-optimized content, targeting improvements in blog performance.
Results
Within six months, 23 blogs were optimized leading to significant improvements: a 268% increase in clicks, average CTR improvement from 0.48% to 1.08%, and an average position improvement of 11.7%, moving up 4 positions in search results.
Learnings
The initiative revealed not all pages improved; some performed worse, potentially due to seasonality and different data comparison timeframes. The key takeaway is the vast opportunity in optimizing low CTR pages, where AI-assisted content enhancements can expedite optimizations, enrich user content, and boost website traffic.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in company strategies from ads to creator partnerships and organic content, focusing on platforms like TikTok. They highlight marketer challenges, such as declining click-through rates, and stress the need for innovative marketing approaches. They discuss updating content, the trend towards hiring editors over writers, Iman Ghadzi's content strategy, and the effectiveness of Google ads. Predictions include the rise of identity layering, podcast popularity, and the potential of less popular networks, with YouTube's continued dominance. They underline blogging's value, unique content creation, and foresee a decline in black hat SEO tactics, offering insights for marketers in a changing industry.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What are blogger outreach services and why are they important?
Blogger outreach services involve connecting brands with influential bloggers to create promotional content that resonates with the blogger’s audience. This is important because it leverages the trust and credibility bloggers have with their followers, providing a more organic and effective avenue for brand exposure. It’s about building mutually beneficial partnerships that deliver your message authentically and expand your reach.
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Can blogger outreach services improve my SEO?
Absolutely! Blogger outreach services can significantly boost your SEO efforts. When influential bloggers link back to your website, it not only drives direct traffic but also signals to search engines that your content is valuable, thus improving your rankings. The key is high-quality content and strategic partnerships, which result in authentic backlinks that search engines love.
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How do you choose the right bloggers for my brand?
Choosing the right bloggers is an art and science. We analyze your brand, target audience, and campaign goals to identify bloggers whose style, values, and audience demographics align with your brand. We prioritize bloggers with engaged audiences, relevance to your niche, and a proven track record of successful collaborations, ensuring your brand’s message is amplified effectively.
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What kind of results can I expect from blogger outreach services?
With blogger outreach services, you can expect increased brand awareness, improved SEO, and higher engagement rates. The results vary based on your goals, but typically include a wider reach to potential customers, more website traffic, and, ultimately, a boost in conversions. We focus on creating lasting relationships with bloggers that lead to ongoing benefits for your brand.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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