+17%
conversion rate
We Have Driven Impact At
Maximizing Your Ad Impact
Feeling overwhelmed by the complexities of ad campaigns? You’re not alone.
Many businesses find themselves sinking budget into advertising without seeing the correlating uptick in customer engagement or sales. You’re bombarded with ad options, platforms, and metrics — but converting that into a coherent strategy can be elusive.
The solution lies in a strategic approach to advertising marketing services that connects with your audience and turns prospects into loyal customers.
That’s where Single Grain, an advertising marketing agency, steps in. Our team provides clarity and direction, ensuring every advertising dollar you spend is targeted for maximum ROI. Let’s bridge the gap between scattered advertising efforts and cohesive marketing success.
Single Grain's Expertise in Action
At Single Grain, we take the helm of your advertising needs to navigate the high seas of digital marketing. Our approach begins with a deep dive into your brand’s unique market position and target audience behaviours.
By aligning cutting-edge tools and analytics with creative storytelling, we not only capture attention but also construct compelling narratives that resonate with your audience. We’re about creating moments of connection that guide your customers through the buyer’s journey.
Crafting campaigns that amplify your voice and accelerate growth is our forte. With Single Grain’s advertising marketing consulting expertise, your advertising is not just seen — it’s remembered and acted upon.
- Performance Analytics
- Custom Ad Creative Development
- Multi-Channel Campaign Management
- Target Audience Segmentation
- Competitive Market Analysis
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Improving AI for Paid Ads
Neil and Eric discuss the limitations of advanced machine learning in predicting ad campaign success, highlighting the gap between predictions and reality. They stress the importance of creativity in ads and the need for businesses to adapt to the changing marketing landscape, referencing Peter Drucker on marketing and innovation. The video also touches on media industry layoffs in 2023, including BuzzFeed's struggles, attributing these to lack of adaptation and a shift towards cheaper content. The broader impact on the marketing industry and responses of major news outlets to economic challenges are also explored.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What can advertising marketing services do for my brand?
Advertising marketing services can catapult your brand’s visibility to new heights. We leverage a blend of creativity, data analytics, and strategic placements to ensure your message resonates with the right audience, at the right time. Our tailored campaigns are designed to not just capture attention, but to convert that attention into measurable results, driving both brand recognition and ROI.
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How do you measure the success of an advertising marketing campaign?
Success is all about hitting the targets we set together. We track a variety of metrics, such as engagement rates, conversion rates, click-through rates, and ROI, to paint a clear picture of performance. By continually analyzing these insights, we’re able to refine strategies in real-time, ensuring your campaign stays on the pathway to success.
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How do you ensure my advertising stands out in a crowded market?
In a sea of constant noise, standing out is key. Our approach is to deeply understand your brand’s unique voice and values, then craft compelling, authentic narratives that speak directly to your audience’s needs and desires. We blend this with eye-catching creative and strategic placement, ensuring your advertising not only stands out but sticks in the minds of consumers.
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How quickly can I expect to see results from my advertising marketing efforts?
The timeline for seeing tangible results can vary based on several factors, including the scope of your campaign, the chosen channels, and your specific business goals. However, with our agile approach to advertising marketing, we aim to generate early momentum, optimizing campaigns to scale success and drive quicker outcomes. We’re in this for the long run, committed to achieving lasting growth for your brand.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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