+17%
conversion rate
We Have Driven Impact At
Unlock Your Digital Potential with a Top-Tier Digital Marketing Strategy Agency
Struggling to navigate the ever-evolving digital landscape? You’re certainly not alone. Many find themselves overwhelmed, unsure how to leverage online channels for business growth through effective digital marketing services.
Digital terrain shifts daily—new platforms, changing algorithms, the ebb and flow of audience preferences. It can be all too easy to pour resources into strategies that miss the mark, leaving you frustrated with stagnant outcomes.
But there’s a way through this maze. A strong, adaptable digital marketing strategy, crafted by a seasoned agency, can be the compass that guides your company to increased visibility, engagement, and revenue.
With Single Grain, equilibrium between investment and impact is within reach. Our expertise in crafting dynamic digital marketing strategies and providing comprehensive services ensures that your message not only reaches its target but resonates deeply.
Techniques Tailored for You by Our Digital Marketing Strategy Agency
At Single Grain, we begin by diving deep into your unique brand narrative, aligning our insights with your business goals to cultivate a marketing strategy that’s both comprehensive and customized. Our consulting approach ensures that we understand the nuances of your industry and audience.
Next, we harness the power of analytics and market data to create campaigns that attract, engage, and convert your desired audience. The result? A robust, results-driven strategy optimized for your success, backed by our full suite of digital marketing services.
Our collaborative approach means we work with you at every step, refining and tweaking tactics to ensure your marketing efforts are always one step ahead of the competition. Our consulting expertise is always at your disposal, ensuring that your strategies are agile and effective.
- Market Analysis & Custom Strategy Development
- Data Analytics & User Behavior Insights
- Content Marketing & SEO Optimization
- Social Media Management
- Pay-Per-Click Advertising
- Email Marketing Campaigns
- Conversion Rate Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss evolving company strategies from paid ads to partnerships and organic content on platforms like TikTok. They highlight challenges in marketing, the importance of updating content, the trend towards hiring editors, and Iman Ghadzi's successful content strategy. They cover Google ads, revenue tactics, and make 2024 predictions including identity layering and podcast popularity. They note the potential ROI on smaller social networks, YouTube's dominance, blogging's value, unique content creation, and predict a decline in black hat SEO tactics, offering insights into marketing trends and future predictions.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a digital marketing strategy agency do?
A digital marketing strategy agency specializes in crafting and executing online marketing plans tailored to your business goals. We analyze market trends, understand your audience, and leverage digital channels to increase your brand’s visibility and engagement. By focusing on data-driven results, we ensure that every move aligns with your objectives for growth and ROI.
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How will your agency adapt a strategy to my specific industry?
No two industries are alike, and we thrive on that diversity. Our approach begins with a deep dive into your industry’s unique landscape, challenges, and opportunities. We then create a bespoke marketing strategy that speaks directly to your target audience and sets you apart from competitors. It’s a blend of creativity, industry-specific expertise, and performance metrics designed to propel your business forward.
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Can you help with both organic and paid digital marketing efforts?
Absolutely! Our agency balances the power of organic reach with the precision of paid campaigns. We’ll optimize your content for SEO, ensuring your brand earns its place at the top of search results. Simultaneously, we’ll manage paid campaigns across various platforms, targeting the right users with the right messages at the right time. The goal? Maximum impact, whatever the channel.
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Is a long-term partnership with a digital marketing strategy agency beneficial?
Partnering with us long-term means we become an extension of your team, intimately familiar with your brand and actively invested in your success. Over time, we can refine strategies based on ongoing analytics, market shifts, and your evolving business goals. This dynamic approach not only fosters sustained growth but also allows for agility in an ever-changing digital landscape.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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