+17%
conversion rate
We Have Driven Impact At
Your Brand's Growth Unleashed
Tired of being overshadowed in the digital space?
Even with a superior product or service, gaining traction can feel like shouting into the void. Competing with larger brands can be daunting, and without the right strategy, your voice risks getting lost. But fear not – with a bespoke approach, your brand can claim its deserved spotlight.
This challenge demands innovative, custom-tailored marketing stratagems – the kind unique to your brand’s voice, values, and vision.
Enter Single Grain – a boutique digital marketing agency that turns whispers into roars. With a handpicked team and personalized attention, your brand’s potential is boundless. Our services are designed to amplify your message, and our consulting expertise ensures that your strategy is both effective and sustainable.
Custom-Craft Approach for Single Grain
At Single Grain, we treat your business as a work of art, deserving an exclusive gallery. Our approach begins with a deep dive into the essence of your brand, followed by honing a marketing strategy that resonates with your unique audience.
We sculpt your digital presence with precision, aligning each tactic with your end-goals. With our expertise in services and consulting, we navigate the digital landscape to carve out a space for your brand to flourish.
Building your brand’s legacy online takes more than general solutions; it requires Single Grain’s dedicated mastery in the art of digital marketing services and agency insight.
- Customized content marketing
- Targeted social media campaigns
- Data-driven SEO and SEM
- Engaging influencer collaborations
- Elevated brand identity design
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, industry experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing agency futures, value beyond media buying, and challenges in the evolving landscape. They share personal anecdotes, agency growth, and expertise areas. The talk emphasizes deeper value services, the difficulties of purely performance-based models, and the financial insights of successfully running an agency.
Learn More About The Work We’ve Done
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increasing Free Quote Submissions on Homepage by 95%
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Spend and Leads Increased While Earning a More Efficient CPA
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
-
What advantages does a boutique digital marketing agency offer over a larger firm?
Boutique agencies specialize in offering personalized attention and bespoke strategies that larger firms may not match. Our compact, expert teams dive deep into your brand, market, and goals, ensuring a more tailored and agile approach. This focus allows for quick adaptations and a deep partnership that larger agencies may struggle to provide due to their scale.
-
How does a boutique digital marketing agency approach new campaigns?
We believe in the power of individuality. Each campaign is a fresh canvas, marrying creativity with data-driven insights. Our approach involves close collaboration with you to understand your unique brand voice and objectives. We then craft a strategic plan that’s not just effective but also resonates authentically with your audience.
-
Can a boutique digital marketing agency handle both local and global campaigns?
Absolutely! Our agility and tailored strategies are well-suited for any scale. For local campaigns, we hone in on community engagement and regional trends. On the global stage, we leverage our digital expertise to connect with broader audiences, always mindful of cultural nuances. Our goal is to amplify your voice, wherever your audience may be.
-
What kind of clients does a boutique digital marketing agency typically work with?
Our doors are open to a diverse range of clients, from startups and SMEs to niche brands seeking a personal touch. We thrive on variety and the challenge of elevating unique brands. Whether you’re looking to disrupt the market or solidify your presence, our tailored strategies are designed to help you achieve your specific business objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Explore More on This Topic
How to Choose a Digital Marketing Agency That Delivers Results
Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest…
Full Article
Elevate Your Brand with a Top 5 TikTok Ad Agency
Updated September 2023. TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has unquestionable advertising potential. Companies advertising on…
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
