+17%
conversion rate
We Have Driven Impact At
Unlock Your Brand's Full Potential
Struggling to make your brand’s voice heard in a saturated market?
It’s the harsh reality of today’s business landscape: standout brands are drowning in an ocean of competition, leaving your painstakingly crafted messages to sink unnoticed. Your unique selling points remain veiled in obscurity while potential customers pass by.
The key? An insightful approach that pierces through the noise, ensuring your message resonates with the right audience. Your brand requires a beacon, not just another whisper in the void.
Single Grain is not just any advertising and marketing agency – we’re your partner in refining and amplifying your brand’s narrative, navigating you towards wider recognition and sustainable growth. Our services are designed to elevate your presence, and our consulting expertise ensures that your marketing strategy is both innovative and effective.
Single Grain's Expertise in Action
Single Grain transforms anonymity into fame with strategies as unique as your brand. Our first step is a deep dive into your brand ethos, understanding what sets you apart to craft a campaign that showcases your strengths dynamically.
By deploying cutting-edge analytics and seasoned insight, our targeted campaigns are designed to captivate and convert. We leverage the symbiotic power of advertising with marketing services, creating a holistic brand experience that enthralls and engages.
Let’s not just meet your potential – let’s redefine it. Through relentless optimization and innovative tactics, our consulting team stays ahead of trends, positioning your brand at the vanguard of your industry.
- Strategic Brand Positioning
- Comprehensive Analytics & Reporting
- Dynamic Content Strategy
- Tailored Advertising Campaigns
- Multi-Channel Marketing Integration
- Continuous Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency evolution, revenue milestones, referrals, acquisitions, and influences on earnings, emphasizing the strategic marketing differences at $1M, $10M, and $100M revenue levels. They explore why influencers like MrBeast gain popularity and priorities within the marketing industry.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What advantages does a professional advertising and marketing agency offer?
Think of us as your brand’s megaphone! An adept agency amplifies your message, ensuring it resonates with your target audience. We bring a toolbox of creative expertise, strategic planning, and data analytics to the table, crafting campaigns that not only speak to your audience but also spur them into action. Our goal? To give your brand that extra edge in a crowded marketplace.
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How does an advertising and marketing agency measure campaign success?
Success is our favorite metric! We track campaign performance through a variety of lenses—conversion rates, engagement, ROI, you name it. By analyzing this data, we adjust strategies in real time to optimize results. Transparency is key; we provide comprehensive reports so you can see the impact of your investment. Let’s hit those targets and celebrate the wins together!
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Can an advertising and marketing agency help with rebranding?
Absolutely! Rebranding is like a metamorphosis for your business, and we’re here to guide you through each stage. From refreshing your logo to overhauling your messaging, we ensure your brand’s evolution is seamless, strategic, and sparks excitement. Ready for a brand rebirth that captivates your audience? Let’s embark on this transformative journey together.
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What should I look for when choosing an advertising and marketing agency?
Choosing an agency is like picking a business ally—look for a track record of success, a portfolio that dazzles, and a team that listens to your needs and speaks your language. Creativity, adaptability, and strategic prowess are the hallmarks of a great agency. Let’s connect and see if there’s that spark. Your brand deserves an agency that not only meets but exceeds your expectations!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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