+10%
ROAS
We Have Driven Impact At
Fueling Your Funnel
Struggling to convert site traffic into solid leads?
Your marketing strategy may be bringing visitors, but not the kind that actually take the next step. This scenario means you’re missing out on valuable opportunities to grow your business. You need not only to attract, but to captivate and convert your audience at a higher rate.
Identifying and nurturing the right prospects is the cornerstone of a robust lead generation strategy, leading to increased revenue and business expansion.
Single Grain stands at the forefront of lead generation marketing services. We recognize your need for quality leads and specialize in crafting custom strategies designed to attract, engage, and convert.
Excellence in Lead Conversion
Understanding your target market is where Single Grain begins, designing a roadmap for conversion that’s exclusive to your brand. Through highly-targeted content and strategic outreach, we cultivate interest and build trust with your prospects.
Next, we deploy advanced analytics and A/B testing to refine your campaigns continuously, ensuring peak performance. By tuning into audience behavior, we adapt swiftly, turning insights into action.
Our approach is about creating connections. We put in the effort to understand the journey of your buyers, delivering a personalized experience that’s not only memorable but also converts them into loyal customers.
As a lead generation marketing agency, we offer:
- Custom lead magnets
- Engaging email marketing campaigns
- Social media lead generation
- SEO optimized content creation
- Conversion-focused PPC
Moreover, our consulting expertise ensures that every aspect of your lead generation strategy is fine-tuned to your company’s unique needs and goals.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, consulting experts, building relationships, and showcasing success. They examine Retention.com's lead capture methods, challenges in sales strategy replication, timing in selling a business, missed acquisition opportunities, and the effects of Google and OpenAI on search and marketing. Insights into effective LinkedIn use, business timing, and digital marketing's future are highlighted.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What exactly does a lead generation marketing agency do?
Lead generation marketing agencies specialize in attracting and converting strangers into interested prospects. They craft targeted strategies that reach out to your ideal audience through various channels, nurturing potential customers through the sales funnel until they’re ready to make a purchase or engage with your business. With a mix of content marketing, SEO, PPC, and social media tactics, they’re wizards at warming up leads and setting the stage for sales.
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How can a lead generation marketing agency benefit my business?
By partnering with a lead generation marketing agency, you tap into a team of experts dedicated to expanding your customer base. They use data-driven tactics to attract high-quality leads, reducing the time and resources you spend on acquiring new clients. Their expertise not only increases the quantity of leads but also enhances the quality, ensuring a better ROI and freeing you to focus on running your business. It’s all about getting the right leads, not just more leads.
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How do you measure the success of lead generation campaigns?
Success is all in the numbers, but it’s not just about volume; it’s about value. We track key performance indicators (KPIs) like conversion rates, cost per lead, lead source, and the overall ROI of campaigns. This data helps us refine our approach continuously, ensuring that we’re not only reaching more potential customers but also engaging the ones most likely to convert. It’s a mix of art and analytics, and we’re fluent in both.
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What makes your lead generation strategies more effective than others?
We believe in a tailored approach. No cookie-cutter solutions here! By understanding your unique business needs, market, and competition, we craft customized lead generation strategies that speak directly to your target audience. Our team stays ahead of marketing trends, ensuring that your campaigns are innovative and impactful. We’re not just about generating leads; we’re about generating the right leads that grow your business.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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