We Have Driven Impact At
Boost Your Brand on Pinterest
Struggling to pin down a Pinterest strategy that actually drives results? It’s not uncommon. Many brands undervalue the meticulous planning and creative finesse required for Pinterest dominance. Crafting those eye-catching pins and understanding the ever-changing algorithms can be daunting.
The journey starts with understanding Pinterest’s unique ecosystem where posting and interaction must be both inspired and strategic. The right approach weaves together consistent branding, targeted pinning, and analytics-driven strategy to captivate and grow your audience.
At Single Grain, we alleviate the guesswork and time-intensive efforts of managing your Pinterest presence. Our bespoke Pinterest management services provide professional, engaging visuals aligned with data to target your ideal audience, improve reach, and increase website traffic. As a seasoned Pinterest management agency, we also offer comprehensive consulting to ensure your strategy is top-notch.
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Pinterest Mastery with Single Grain
Embarking on your Pinterest marketing journey with Single Grain means unlocking the full potential of this visual platform. We analyze your brand’s DNA to craft a tailor-made Pinterest strategy that resonates with your identity and speaks to your audience’s aspirations.
Our team stays ahead of trends, delivering fresh and relevant content that fuels engagement and drives action. Integrating SEO best practices, Single Grain ensures your pins don’t just look good—they rank and perform. Our Pinterest management consulting expertise allows us to provide insights that can transform your Pinterest activities into tangible results.
Moreover, our analytical rigor means every pin’s performance is tracked, tweaks are made in real-time, and successes are scaled for maximum impact. It’s Pinterest management services that not only reflect your brand but also meticulously nurture your business goals.
- Creative Pin Design and Optimization
- SEO-Driven Content Strategy
- Effective Advertising Campaigns on Pinterest
- Engagement and Analytics Tracking
- Custom Reporting and Insight Analysis
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
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Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
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Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
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More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes Pinterest management services crucial for my brand's growth?
Pinterest is a visual discovery engine that’s perfect for showcasing your brand’s ethos through compelling images and stories. Utilizing Pinterest management services means tapping into specialized expertise to boost your brand’s visibility, drive traffic, and refine target audience engagement. We create a tailored strategy that aligns with your goals, ensuring your content resonates and captivates the right viewers.
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How do Pinterest management services increase website traffic?
Our Pinterest management services focus on crafting pinnable content that encourages users to explore further. By optimizing your pins with strategic keywords and engaging visuals, we make your content more discoverable, which leads to higher click-through rates. Increased website traffic often follows as we align your Pinterest strategy with your overall digital marketing efforts, creating a seamless path from pin to purchase.
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Can Pinterest management services help with e-commerce sales?
Absolutely! Pinterest is a powerful tool for e-commerce brands. Our services include creating shoppable pins that allow users to make purchases directly from your pins, streamlining the buying process. We also use rich pins to provide real-time pricing and availability, making it easier for users to make informed decisions. By driving engaged users to your site, we help increase the likelihood of conversion and sales.
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What does a typical Pinterest management service package include?
Our service packages are designed to cater to various needs, from basic account setup to full-scale Pinterest campaigns. Typically, they include account optimization, content creation, pin scheduling, and analytics tracking. We also offer strategic consultations and ongoing management to ensure your Pinterest presence is dynamic, engaging, and aligned with your marketing objectives. Tailor-made solutions ensure that you get the most out of your Pinterest activities.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
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— Our clients love us
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“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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