-41.37%
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We Have Driven Impact At
Maximizing Online Visibility with Search Engine Marketing Consulting Services
Struggling to get noticed on search engines amidst a sea of competition?
In the digital marketplace, rising above competitors is increasingly complex, and not appearing on the first page of search results can feel like you’re invisible. Clients often find themselves pouring resources into online campaigns without seeing a substantial return on their investment.
The solution lies in strategic search engine marketing consulting services that not only enhance visibility but also ensure meaningful engagement with potential customers. Through precise targeting and tailored campaigns, you can achieve remarkable leaps in online presence.
Our search engine marketing agency, Single Grain, will navigate you through the complexities of SEM, leveraging our expertise to deliver campaigns that connect, convert, and construct lasting online authority for your brand.
SEM Expertise at Single Grain: A Premier Search Engine Marketing Agency
Within the layered world of SEM, Single Grain stands as a beacon, guiding clients through the ever-evolving terrain of search engines. Our meticulous approach begins with understanding your brand’s unique position in the marketplace, uncovering opportunities for impactful marketing interventions.
Next, we craft bespoke strategies that interweave SEO and paid search components, magnifying your voice in the places that truly matter. Our data-driven methodology ensures dollars are diligently invested, yielding the highest possible return.
Finally, Single Grain’s ongoing optimization and fine-tuning of campaigns distill efficiency, keeping you ahead in a game where rules constantly change. Agility and foresight are our hallmarks, ensuring sustainable growth and durability of your online impact.
- Competitive Analysis and Keyword Research
- Custom SEM Campaign Development
- Ad Creation and Split Testing
- SEO Implementation and Content Strategy
- PPC Management and Bid Optimization
- Analytics and Insight Reporting
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI Impact on Clicks, Google's Publisher Conflict & Strategy
This video explores the impact of AI on organic search traffic with insights from experts like Neil Patel. It discusses AI-generated content, Google's countermeasures, and their effects on clicks and search guidelines. The experts also examine Google's strategies to safeguard its search ecosystem, touching on the reliability of its citation system and incremental testing to protect content creators. Part of a series, it offers marketing professionals actionable advice and strategies from successful entrepreneurs, serving as a valuable resource for enhancing marketing skills.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly can search engine marketing consulting services offer my business?
Picture your business gaining more visibility online, attracting leads like bees to honey. That’s what we do. Our search engine marketing consulting services analyze your market position, fine-tune your online presence, and develop bespoke strategies that connect you directly with your target audience. It’s not just about being seen—it’s about being seen by the right people.
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How do SEM consultants determine the best strategy for my company?
Your business is unique, and so should be your SEM strategy. Our consultants dive deep into your brand’s waters, exploring your industry, competitors, and target market. We blend this data with SEM best practices to craft a tailored approach that aligns with your goals—and budget. Consider us your navigators in the vast ocean of online marketing.
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Can SEM consulting help me with both organic and paid search strategies?
Absolutely! A holistic approach to search engine marketing includes the dynamic duo of SEO and PPC. Our services encompass both, ensuring that your organic content rises through the ranks while your paid ads hit the bullseye. We fine-tune keywords, content, and ad campaigns to create a harmony that elevates your brand’s online presence.
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What kind of ROI can I expect from investing in SEM consulting services?
Investing in SEM consulting is like planting a tree. With the right care and time, you’ll see growth. We focus on crafting strategies that aim to maximize your ROI, driving not just traffic but quality leads and conversions. While results can vary, our goal is to set clear KPIs and use data-driven insights to steer your campaigns towards success. Let’s grow your business together.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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