+17%
conversion rate
We Have Driven Impact At
Scale Your Online Presence with Our SEO and PPC Agency
Frustrated by your website’s invisibility in search results and the cost inefficiencies of your ad campaigns?
You’re investing in SEO and PPC services, yet your site’s ranking is stubbornly low, and your ad spend doesn’t translate into conversions—this is a common plight that can drain your budget and dampen your spirits. What you need is an effective, synchronized SEO and PPC strategy that propels your online presence and maximizes return on investment.
Enter Single Grain, an SEO and PPC agency expertly integrating services and consulting to amplify your reach and refine your audience targeting. Championing your mission, we align your search engine optimization with your paid campaigns to create a cohesive and potent online presence.
Why choose Single Grain? Because we don’t just optimize; we revolutionize your digital roadmap with our comprehensive SEO and PPC consulting.
Mastering SEO & PPC Synergy with Our Agency Services
Single Grain thrives at the intersection of SEO and PPC. As a leading agency, we understand that a harmonious strategy is key to steering quality traffic to your site while optimizing your advertisement spend. By examining your current digital footprints, we uncover the potential for growth and efficiency through our consulting expertise.
Through data-driven insights and targeted keyword strategies, our team enhances your search engine presence, ensuring you stand out to both algorithms and audiences. With our calculated PPC approaches, we aim to increase click-through rates and decrease cost per acquisition as part of our comprehensive services.
Recognizing each client’s unique blueprint, we deliver a tailored action plan poised to drive measurable impact. Preparation, precision, and performance are the hallmarks of our SEO and PPC agency’s service delivery.
- Keyword Research and Analysis
- SEO Optimization
- Strategic PPC Campaign Management
- Landing Page Optimization
- Ad Copy Refinement
- ROI-focused Analytics and Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2023's Biggest SEO Losers and Time Wasting Mistakes
Eric Siu and Neil Patel discuss adapting to SEO changes based on Lily Ray's study on domain declines. They debunk the "SEO is dead" myth, emphasizing the need for innovative strategies like updating content, focusing on trends, authority building, optimizing click-through rates, and link building, along with the importance of brand building. They also explore the value of community for agency owners via the Agency Owners Association and share growth strategies during downturns, including acquisitions, super serving clients, hiring exceptional talent, and diversifying services to reduce churn. The discussion covers the benefits of acquisitions, the importance of follow-ups, and having practitioners as salespeople. This is part of a series where Siu and Patel offer marketing tips and insights from their entrepreneurial experiences.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes an SEO and PPC agency effective in improving online visibility?
An effective SEO and PPC agency combines deep industry insights with cutting-edge strategies to boost your online visibility. They craft a tailored approach that aligns with your brand, employing SEO to enhance organic reach and PPC for immediate visibility. Their expertise lies in understanding the nuances of both, ensuring you’re not just seen, but seen by the right people at the right time.
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Can an SEO and PPC agency guarantee increased traffic and higher ROI?
While no agency can promise specific numbers, a skilled SEO and PPC agency can significantly increase your chances of driving more traffic and achieving a higher ROI. They do this by optimizing your content for search engines and creating targeted ad campaigns that speak directly to your audience’s needs. Their data-driven approach helps in making informed decisions and adjusting strategies for optimal results.
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How does an SEO and PPC agency measure success in their campaigns?
Success is measured through a combination of key performance indicators (KPIs) tailored to your business goals. An SEO and PPC agency tracks metrics like search engine rankings, click-through rates, conversion rates, and overall return on investment. They provide transparent reporting and analytics, so you can see the tangible impact of their work on your online presence and revenue.
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How often should I expect updates from my SEO and PPC agency?
Communication is crucial. You should expect regular updates from your SEO and PPC agency to keep you informed on campaign progress and results. Most agencies provide monthly reports and have scheduled meetings to discuss strategy, performance, and optimizations. Open lines of communication ensure that your marketing efforts are aligned with your business objectives and evolving market trends.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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