+10%
ROAS
We Have Driven Impact At
Maximize Your Marketing Automation with a Marketo Agency
Struggling to get the most out of your Marketo investment? A Marketo agency can be the solution.
The power of Marketo is vast, yet without expert navigation provided by a Marketo agency’s services, it’s easy to miss out on its full potential, leaving significant value on the table. Navigating the complex world of marketing automation can seem daunting, often resulting in underutilized features and suboptimal engagement strategies.
Single Grain, a leading Marketo agency, transforms this challenge into opportunity. By leveraging Marketo’s capabilities, we can enhance your marketing strategies, personalize customer engagement, and streamline workflows to drive stronger results.
Our strategic know-how ensures that with Single Grain’s Marketo consulting, your Marketo platform becomes a catalyst for growth, empowering your campaigns and maximizing ROI.
Expertise in Marketo Optimization Services
At Single Grain, our expertise lies in fine-tuning Marketo to align with your unique business objectives. Our first step is a deep dive into your current usage, identifying gaps and opportunities to harness Marketo’s full power tailored to your goals.
Next, we craft a roadmap to optimize your marketing automation strategies, implement best practices, and train your team for sustained success. Our approach is data-driven, utilizing analytics to continually refine your campaigns and user journeys.
Finally, our dedication to staying ahead of the curve means that your Marketo strategy will not just meet current needs but be future-proof, scaling with your business and evolving with the market, thanks to our comprehensive Marketo agency services and consulting expertise.
- Marketo Audit and Strategy Consulting
- Lead Scoring and Nurturing Services
- Campaign Analysis and Optimization
- Personalized Content Campaigns
- Advanced Reporting and Analytics Services
- Training and Support from a Marketo Agency
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing, agency value beyond media buying, and personal anecdotes. They emphasize agencies' need for deeper value, challenges in media buying, and the potential of programmatic SEO and AI. The conversation includes the dynamics of agency selling, with Aslam sharing his experience of selling his agency at a 35% net margin, highlighting financial insights for successful agencies.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a Marketo agency do?
At its core, a Marketo agency specializes in leveraging Marketo’s marketing automation platform to its fullest potential. We design and implement campaigns, manage lead nurturing workflows, and provide in-depth analytics to ensure your marketing efforts yield the highest ROI. Think of us as your navigators in the vast sea of automation, always steering towards successful customer engagements and conversions.
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Can a Marketo agency help with lead generation strategies?
Absolutely! A Marketo agency is your ace in the hole for creating a lead generation machine. We fine-tune your Marketo setup to capture leads with precision, then nurture them through personalized campaigns until they’re ripe for the sales taking. By aligning your content with Marketo’s robust tools, we help turn those glimmers of interest into valuable business relationships.
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Why should I choose a Marketo agency over managing Marketo in-house?
Choosing a Marketo agency can be a game-changer. With specialized expertise, an agency has the ability to fast-track your marketing efforts, implementing advanced strategies and integrations that might take an in-house team months to master. Plus, you’ll be free to focus on your core business, knowing that your Marketo platform is in the hands of seasoned pros who live and breathe marketing automation.
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How will a Marketo agency measure the success of my marketing campaigns?
Success measurement is paramount. A Marketo agency dives deep into analytics, tracking everything from email open rates to full-fledged conversion ratios. We set KPIs that align with your business goals, monitor campaign performance in real-time, and adjust tactics on-the-fly to ensure your marketing engine is always running at peak performance. With us, every click counts, and no insight is left unexplored.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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