+17%
conversion rate
We Have Driven Impact At
Level Up Your Shopify Store with Expert Services
Are you struggling to turn your shop window into a bustling marketplace?
It’s disheartening to watch potential customers abandon their carts or choose competitors despite your investment in a beautiful Shopify store. Navigating the complex world of e-commerce can make you feel like you’re caught in a digital undertow, with every strategized step forward met by two frustrating steps back.
Conquering the online retail space means pairing an attractive, user-friendly storefront with a sophisticated, data-driven marketing strategy. You need a partner that comprehensively understands the Shopify platform and the e-commerce ecosystem—a Shopify ecommerce agency that offers both services and consulting to elevate your business.
Enter Single Grain, a Shopify ecommerce agency with the expertise to tailor strategies to your brand, driving traffic and conversions, turning your e-commerce woes into triumphs.
Elevating E-Commerce Success with a Full-Service Agency
With Single Grain by your side, your Shopify store is positioned not just to succeed, but to excel. We delve deep into analytics to understand your audience, tailoring each campaign to speak directly to them—transforming casual browsers into loyal customers.
Through relentless optimization and innovative digital marketing initiatives, we leverage the full power of the Shopify platform to amplify your online visibility and sales. Our team puts your products center stage, ensuring that when potential customers find you, they can’t help but take notice.
The journey from click to customer is seamless with Single Grain’s creative strategies and consulting prowess, giving your brand the edge to outpace competition.
- Custom Shopify SEO plans
- Targeted PPC campaigns
- Social media advertising
- Email marketing automation
- User experience enhancement
- Conversion rate optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes a Shopify ecommerce agency different from other digital marketing agencies?
A specialized Shopify ecommerce agency brings a laser-focused expertise to your online store. They’re fluent in Shopify’s unique ecosystem, from theme customization to app integrations, and possess the know-how to navigate its nuances. By leveraging this platform-specific knowledge, they craft strategies that are not just effective but seamlessly synchronized with Shopify’s capabilities.
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Can a Shopify ecommerce agency help me with my store's design and user experience?
Absolutely! A Shopify ecommerce agency doesn’t just market your store; they enhance every touchpoint of the customer journey. Expect them to dive deep into user experience (UX) design, site aesthetics, and functional layout to ensure visitors not only stay longer but are also encouraged to convert into customers. Your store’s design will be both visually appealing and optimized for sales.
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How does a Shopify ecommerce agency drive traffic to my online store?
Traffic generation is a mix of art and science, and a Shopify ecommerce agency excels at both. They will employ a variety of tactics, such as search engine optimization (SEO) tailored to Shopify, pay-per-click (PPC) advertising, social media campaigns, and email marketing, all while keeping a keen eye on analytics to refine and adjust strategies for peak performance.
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What should I look for when choosing a Shopify ecommerce agency?
When scouting for a Shopify ecommerce agency, check for a proven track record in boosting online sales and a portfolio of successful Shopify stores. Communication is key, so they should be proactive in sharing insights and transparent with data. Moreover, ensure they offer comprehensive services, from initial setup to ongoing optimization, to support your business’s growth at every stage.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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