-41.37%
CPL
We Have Driven Impact At
Empowering Virginia Businesses to Thrive
Is your Virginia-based business struggling to create the demand your product deserves?
The challenge can be daunting: you’ve developed an innovative product, yet it seems the Virginia market hasn’t fully recognized its value. You’re not just vying for visibility; you’re seeking to cultivate an engaged audience that’s primed for conversion. Success hinges on devising messages that resonate within the Commonwealth, pinpointing the most effective channels to reach your target demographic, and relentlessly refining your campaigns for peak performance.
What you require is a demand generation agency with a proven track record of unlocking market potential and harmonizing your product with the specific needs of your audience.
Welcome to Single Grain. Merging creativity with data-driven analytics, we elevate brand awareness and foster lead nurturing until prospects are primed for purchase. With strategic planning and meticulous execution, we customize demand generation services that not only seize attention but also transform curiosity into steadfast commitment, right here in Virginia and beyond.
Proficient Demand Generation Expertise in Virginia
At Single Grain, we recognize the critical role of a robust demand generation strategy in propelling marketing success, especially in the dynamic Virginia market. Our process starts with a deep dive into your business and the unique journey your customers take, leveraging data-driven insights to shape our strategy. We develop and share persuasive content that not only positions you as an industry leader but also resonates with the specific needs and challenges of your audience.
Our expertise extends beyond simply generating leads; we meticulously cultivate these potential customers through a carefully structured funnel. By integrating automation and personalization, we steer them towards making a purchase. Our demand generation consulting is designed for scalability, ensuring that as your Virginia-based business expands, engagement remains strong.
We place a strong emphasis on the caliber of leads, not just their quantity. With advanced lead scoring techniques, we make certain that your sales force is equipped with prospects that have a genuine interest in your offerings. This strategy is designed to optimize your return on investment and foster enduring growth for your business.
- Advanced Lead Scoring & Nurturing
- Strategic Content Marketing & Authority Building
- Precise Outbound & Inbound Tactics
- Comprehensive Customer Lifecycle Marketing
- Targeted Account-Based Marketing (ABM)
- Streamlined Marketing Automation
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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