+10%
ROAS
We Have Driven Impact At
Unlocking Market Potential
Struggling to generate the demand your product deserves?
The challenge can be frustrating: you have an innovative product, but the market doesn’t seem to recognize its value. You aren’t just fighting for awareness; you need an engaged audience ready to convert. The key lies in crafting messages that resonate, identifying channels that reach your targets, and constantly optimizing campaigns for performance.
What you need is a seasoned demand gen agency to unlock your market potential and align your product with your audience’s needs.
Enter Single Grain. With a blend of creativity and analytics, we heighten brand recognition and nurture leads until they are sales-ready. Through strategic planning and execution, we tailor demand generation services that not only capture attention but convert curiosity into commitment.
Expert Demand Generation Mastery
At Single Grain, we believe that an outstanding demand gen strategy is the linchpin of successful marketing. We begin by understanding your unique business and customer journey, employing data-driven analysis to inform our approach. We craft and disseminate compelling content that establishes your authority and speaks directly to the needs and pains of your target market.
We don’t just stop at lead generation; we nurture these prospects through an expertly designed funnel, employing automation and personalization that guides them towards a purchase. Our demand gen consulting is built to scale, leaving room for your business to grow while maintaining high engagement levels.
Beyond lead capture, we focus on lead quality, utilizing sophisticated scoring systems to ensure that your sales team is empowered with high intent prospects. This approach maximizes your ROI and drives sustainable business growth.
- Lead Scoring & Nurturing
- Content Marketing & Thought Leadership
- Targeted Outbound & Inbound Strategies
- Customer Lifecycle Marketing
- Account-Based Marketing (ABM)
- Marketing Automation
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly does a demand gen agency do?
A demand gen agency specializes in creating strategies that drive demand for your products or services. By crafting targeted campaigns, leveraging multi-channel marketing, and utilizing data analytics, they not only attract attention but also nurture and convert leads into customers. They’re your strategic partners in fueling the sales pipeline and accelerating business growth.
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How can a demand gen agency improve my sales pipeline?
By applying a mix of inbound and outbound marketing tactics, a demand gen agency can enhance your sales pipeline with quality leads. They focus on understanding your audience, creating compelling content, and employing lead scoring models to ensure that only the most qualified prospects are pursued by your sales team, increasing the efficiency and conversion rates.
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What makes a demand gen agency different from a traditional marketing agency?
While traditional marketing agencies may focus broadly on brand awareness and reach, a demand gen agency hones in on strategies that directly impact revenue. They are metrics-driven, using key performance indicators (KPIs) to track and optimize campaigns for lead generation, nurturing, and conversion, ensuring that marketing efforts translate to tangible business growth.
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Can a demand gen agency help with marketing to existing customers?
Absolutely! A demand gen agency recognizes the value of your current customer base. They develop retention campaigns and strategies for cross-selling and upselling to increase customer lifetime value (CLV). By engaging with your existing customers through personalized marketing efforts, they help foster loyalty and encourage repeat business.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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