+403%
traffic
We Have Driven Impact At
Maximizing Your Digital Potential
Feeling overwhelmed in the vast digital landscape?
It’s not uncommon to see businesses struggling to make a significant mark online. As the digital world expands, standing out against competitors becomes more challenging. With an ever-increasing number of platforms to manage and content to create, the pressure to maintain a consistent and captivating online presence is intense and can quickly become unmanageable.
The general solution lies in adeptly navigating the intricate world of digital marketing with a strategic approach that aligns with your unique business objectives, fostering growth and engagement across all channels.
Single Grain is a meta agency that excels at crafting bespoke solutions to amplify your brand’s online impact. We address these exact issues, taking the load off your shoulders and steering your digital presence towards success with our comprehensive services and consulting expertise.
Single Grain's Strategic Expertise
Single Grain transforms digital challenges into growth opportunities. We start by dissecting your business’s core needs, ideating strategies that are tailored specifically for your brand’s digital success. Whether it’s increasing your reach, enhancing engagement, or driving conversions, our expertise serves as the compass for your digital journey.
Our team utilizes cutting-edge tools and insights to ensure that your digital presence not only aligns with but exceeds industry benchmarks. With Single Grain, you get more than agency services; you acquire a dedicated partner in your online endeavors, offering both strategic consulting and execution.
Count on us to keep you at the forefront of digital innovation, ensuring that every aspect of your online strategy works in unison to deliver maximum results and ROI.
- Comprehensive Digital Strategy Development
- Expert Cross-Channel Campaign Management
- Creative Content Creation and Brand Storytelling
- Innovative SEO and SEM Techniques
- Advanced Analytics and Reporting
- Customized Social Media Marketing
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Perpetual Traffic and Marketing School podcasts unite Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel to discuss the marketing industry's future, emphasizing the value beyond media buying. The talk explores personal journeys, agency growth, and Google Ads expertise. It highlights the necessity for agencies to offer deep value, addressing challenges in media buying and emphasizing client success. They debate agency valuations, automation's rise, and the potential of programmatic SEO and AI. Aslam suggests agencies invest in client businesses, while Patel highlights service challenges for SMBs and the shift towards performance-based models. Aslam shares insights from selling his agency, stressing financial success strategies.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What services can I expect from a meta agency?
A meta agency is your go-to expert for enhancing your website’s visibility and click-through rates through meta tag optimization. We offer comprehensive services, including keyword analysis, crafting compelling meta descriptions, and optimizing tags for search engines. We ensure each page on your website is fully equipped to climb the SERP ladder.
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How does meta tag optimization benefit my online business?
Meta tags are crucial for telling search engines what your page is about. With precise optimization, we can significantly improve your site’s SEO performance, leading to better rankings. This results in higher visibility, more organic traffic, and improved user engagement. It’s a pivotal step in ensuring your online presence truly stands out.
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How often should meta tags be reviewed and updated?
The digital landscape is constantly evolving, so it’s wise to review and refresh your meta tags periodically. We recommend a comprehensive review every 6 months or whenever there’s a major change in your content strategy or search engine algorithms. Our proactive approach keeps your site relevant and competitive.
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Will optimizing my meta tags lead to instant improvements in SEO?
While meta tag optimization is a key component of SEO, it’s not a magic bullet for instant results. SEO is a long-term strategy that involves various elements. However, you can expect to see gradual improvements in your site’s performance as search engines re-crawl your updated pages. Patience and consistency are vital.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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