We Have Driven Impact At
Maximize Your Social Spend
Struggling to convert clicks into customers on social platforms?
Many businesses pour funds into paid social media with high hopes, only to face frustratingly low engagement and conversion rates. There’s a fine line between being seen and making a sale, and crossing it requires more than just a catchy ad or hefty budget.
The solution lies in a strategic fusion of creativity, data analytics, and continual optimization. Target the right audience, craft compelling messages, and make the algorithms work for you. Transform ‘just browsing’ into ‘just bought’ with precision-targeted campaigns.
Single Grain is your guide through the ever-shifting landscape of paid social media marketing services. As a seasoned agency, our expertise unlocks the potential of your ad spend, ensuring it yields the maximum ROI for your business.
Single Grain's Expert Edge
Embracing each brand’s unique challenges, Single Grain tailors paid social strategies to align with your business goals. From crafting irresistible ad copy to dissecting data for actionable insights, our consulting approach ensures your message resonates with the right audience at the perfect time.
Through continuous A/B testing and rigorous performance analysis, we optimize every aspect of your campaigns. Conversions don’t just happen; they’re engineered. With Single Grain, every dollar you invest in our services is fine-tuned for optimal performance.
Our team stays ahead of the trend curve, leveraging the latest tools and expertise to keep your brand at the forefront of social media innovation. Trust our agency to not only meet your expectations but to exceed them, driving growth and building lasting brand loyalty.
- Audience targeting and segmentation
- Custom ad creative design and copywriting
- Real-time campaign monitoring and optimization
- Advanced A/B and multivariate testing
- ROI-focused reporting and analytics
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2024 Marketing Statistics Insights
Neil and Eric discuss the shift in organic social media reach, analyzing 15,000 profiles over three years. They cover the decline in organic reach, effects of external links, the importance of short-form videos and comment engagement, and posting frequency. Insights on how external links affect reach, organic reach effectiveness, and engagement strategies are provided. They also touch on current and future social media trends, key platforms, and the role of content quality. Success stories, like Patrick Campbell's YouTube growth, highlight practical strategy applications. The video offers valuable strategies for navigating social media marketing changes.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What advantages do paid social media marketing services offer over organic strategies?
Paid social media marketing services turbocharge your reach and precision targeting. While organic strategies build foundational engagement, paid services amplify your message, connecting instantly with a laser-focused audience. They harness the power of AI to analyze data and optimize campaigns in real time, ensuring your content resonates with those most likely to convert, driving up ROI at an accelerated pace.
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How do you measure the success of a paid social media campaign?
Measuring success is all about hitting the KPIs you care about most. With paid social media campaigns, we track everything from click-through rates to conversion rates, using robust analytics tools. AI-driven insights help us tweak campaigns for peak performance, ensuring each ad dollar works harder. Our reports are transparent, comprehensive, and tailored to show the return on your investment in clear, no-nonsense terms.
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Can you help us choose the right platforms for our paid social media campaigns?
Absolutely! Selecting the right platforms is crucial for the success of your paid campaigns. We assess your brand’s goals, target audience, and the nature of your products or services. Utilizing AI analytics, we determine where your potential customers are most engaged and receptive. Our expertise guides you to invest in platforms that will yield the highest returns, ensuring your message hits the mark.
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What's the process for getting started with your paid social media marketing services?
Getting started is a breeze. We begin with a discovery session to understand your brand’s unique story and objectives. Then, we craft a strategic plan that incorporates AI technology for audience targeting and performance optimization. We’ll guide you through creative development, budget setting, and campaign launch. Our team stays with you every step, continuously refining the strategy to maximize your results. Ready to amplify your online presence? Let’s chat!
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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