“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unleashing Your Content Potential with a Premier Content Development Agency
Struggling to make your brand’s voice heard above the digital noise?
Today’s content-saturated market demands high-quality, engaging material that not only captures attention but also sustains it. Too often, lacklustre content results in missed opportunities for building a loyal audience and driving meaningful engagement.
The shift from mediocre to magnetic content starts with a strategic approach tailored to your audience’s interests and needs. It’s about crafting stories that resonate, providing value that keeps users coming back for more.
At Single Grain, we specialize in transforming your content woes into wins. Through a blend of creativity, market insight, and data analytics, our content development services ensure your content hits the mark every time.
Content Mastery Through Expert Consulting
Embarking on a content journey with Single Grain means putting your brand’s narrative in the hands of seasoned storytellers who understand your niche and your audience. Our creative process is equal parts art and analytics, ensuring your message not only enthralls but also converts.
We immerse ourselves in your brand ethos to produce content that aligns with your vision and business objectives. Through meticulous research and innovative content strategies, our content development consulting turns your insights into impactful content pieces that drive results.
Engagement is the currency of the digital realm, and we’re here to enrich your brand. With Single Grain, expect a bespoke content plan that amplifies your message across all platforms, engaging your audience and building lasting connections.
- Comprehensive content strategy
- SEO-driven editorial planning
- High-quality content creation
- Multi-platform content distribution
- Data-driven content optimization
- Impactful visual content development
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, discussing high-engagement post types, including text-based content and user-generated material across platforms like Instagram, YouTube, and TikTok. They explore short and long-form videos, AI-generated CTAs, content upgrades for higher opt-in rates, and the role of SaaS in content marketing. The episode features marketing tips by experts Eric Siu and Neil Patel, part of a series aimed at enhancing marketing skills through concise videos.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes a content development agency essential for my brand?
In the digital age, content is king. A content development agency specializes in crafting tailored content that engages your target audience, builds brand authority, and drives conversions. With a deep understanding of SEO, creative storytelling, and audience behavior, such an agency ensures your brand’s message isn’t just heard, but also resonates and inspires action. It’s an investment in your brand’s voice and visibility.
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How does a content development agency determine the right content strategy for my business?
A stellar content development agency dives deep into your brand’s ethos, goals, and audience profiles to create a customized content strategy. By analyzing market trends, competitor content, and performance data, they identify opportunities and craft a roadmap that aligns with your business objectives. They focus on delivering the right message, on the right platform, at the right time to maximize engagement and ROI.
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Can a content development agency help with both creation and distribution?
Absolutely! A comprehensive content development agency doesn’t just produce compelling content; it also strategizes the distribution to ensure maximum reach and impact. They leverage various channels, from your website to social media to email campaigns, and even paid distribution to ensure your content gains traction. By monitoring performance, they can refine strategies to further increase your content’s effectiveness.
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How do I measure the success of my collaboration with a content development agency?
Success metrics are established at the onset of your partnership with a content development agency. Typically, these include increases in website traffic, engagement rates, lead generation, and ultimately, sales conversions. The agency should provide regular reports and analytics that give clear insights into how the content is performing and where it’s driving value for your business, ensuring transparency and accountability.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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