+17%
conversion rate
We Have Driven Impact At
Your Digital Agency for Footprint Expansion
Struggling to make your mark in the digital world?
Establishing a robust online presence can be an uphill battle, with the ever-changing digital landscape demanding agility and foresight. Crafting impactful strategies can often feel like navigating through uncharted territories, leading to frustration and stagnancy.
The key to carving out your digital niche is a multidimensional approach combining innovation, analytics, and tailored content. Single Grain, a leading digital agency, stands at the forefront of this digital transformation, serving as your guide through the complex web of online marketing services.
Single Grain is adept at translating your unique brand vision into a digital reality, forging pathways to reach and resonate with the right audience, and driving sustainable growth through comprehensive digital agency services.
Expert Digital Agency Pathfinders
Embarking on the digital journey with Single Grain means leveraging a blend of creativity and data-driven decisions to outpace the competition. Our thorough understanding of market trends and user behavior forms the foundation of your customized strategy, offering both digital agency services and consulting expertise.
Single Grain’s knack for innovation keeps your brand’s digital strategy fresh and relevant, adapting to shifts in consumer interests and technological advancements. With hands-on implementation and consulting, we refine your brand message until it echoes across the digital spectrum.
We continuously hone our skills in digital agency services and consulting to ensure that your brand not only adapts to the digital era but thrives within it, turning challenges into opportunities for growth and connection.
- Brand Identity & Messaging
- Comprehensive Digital Marketing Plans
- SEO & Content Optimization
- Innovative Social Media Campaigns
- Data Analytics & Insights
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate on a podcast discussing marketing agency futures, agency value beyond media buying, and personal experiences. They emphasize the need for agencies to offer deeper value, face challenges with media buying, and discuss the importance of client success. The conversation addresses the changing dynamics of agency value, automation advantages, and the potential of SEO and AI. Aslam suggests agencies should invest in client businesses, while Patel highlights SMB service difficulties. The episode ends with Aslam's insights on selling his agency successfully.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What can a digital agency do for my business?
Think of a digital agency as your personal team of online growth hackers. We’re here to bolster your brand’s digital presence, from revamping your website to managing your social media with panache. Our goal? To skyrocket your online visibility, engage your audience like never before, and convert that engagement into tangible growth. We’re the digital maestros tuning into your brand’s potential symphony.
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How does a digital agency measure success?
Success in the digital realm is a cocktail of creativity and analytics. We measure success not just by the beauty of a campaign but by the numbers it generates. From tracking website traffic to analyzing conversion rates, we’re all about setting KPIs that align with your business goals. With data as our compass, we navigate the digital landscape to continually optimize and celebrate the wins along the way.
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Is it worth investing in a digital agency for a small business?
Absolutely! Small businesses often benefit the most from a digital agency’s touch. We’re here to level the playing field, giving you access to the same tools and expertise that the big players enjoy. A tailored digital strategy can propel your brand into the spotlight, connect you with your audience, and fuel growth without the need for a corporate-sized budget. It’s not just an investment; it’s your digital launchpad.
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How do digital agencies stay ahead in a constantly evolving industry?
In the digital world, stagnation is the enemy. We’re committed to lifelong learning, always keeping our fingers on the pulse of the latest trends and technologies. By attending industry events, devouring market research, and engaging with digital thought leaders, we ensure that your strategy isn’t just current—it’s cutting edge. With us, you’re not just keeping up; you’re leading the charge.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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