Struggling to connect with your business audience through content?
In the B2B landscape, it can be a serious challenge to create content that resonates with decision-makers. They’re looking for depth, knowledge, and solutions, not just snappy headlines. Your content must showcase expertise and build trust, not alienate with half-baked ideas.
The answer lies in crafting authoritative and engaging content that speaks directly to the industry’s leaders. Thought leadership articles, white papers, and case studies can distinguish your brand as an expert voice in a sea of marketers.
As a leading B2B content creation agency, Single Grain specializes in diving deep into your company’s expertise to unearth content that empowers and educates, turning readers into leads with our comprehensive services.
Single Grain understands the intricacies of B2B content creation. We craft narratives that align with your brand’s voice while educating your target market on the value your business brings.
With a mix of technical knowledge and creative flair, our content strategists and consultants develop materials that not only draw in prospects but also nurture them through the sales funnel. By aligning content with each stage of the buyer’s journey, we ensure that connections are meaningful and conversion-driven.
Our approach is rooted in a deep understanding of your business goals, industry challenges, and audience’s needs — setting the stage for content that delivers results and drives growth through our agency’s tailored services.
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Neil and Eric analyze 2024 social media content trends, discussing high-engagement post types, effective text and user-generated content across Instagram, YouTube, TikTok. They explore short and long-form video strategies, AI-generated CTAs, content upgrades, and the impact on opt-in rates. The talk includes SaaS in content marketing, AI landing pages, and an AI content prompt by Neil Patel. Part of a series by marketing experts Eric Siu and Neil Patel, offering concise marketing tips and strategies.
We specialize in crafting bespoke content strategies that elevate B2B brands, fostering thought leadership and industry authority. Our agency isn’t just about producing content; we focus on creating narratives that resonate with your business clientele, leveraging data-driven insights and creative storytelling to engage and convert your target audience. It’s not just content; it’s communication that drives results.
Relevance is key in B2B content creation. Our agency conducts thorough market research, audience analysis, and competitive intelligence to understand the nuances of your industry. We then tailor content that speaks directly to the pain points, interests, and aspirations of your target audience. Engaging B2B content isn’t a one-size-fits-all solution; it’s a strategic endeavor, and we’re all about the details.
Absolutely! SEO is integral to our content creation process. We merge SEO best practices with high-quality, informative content that appeals to both search engines and human readers. From keyword research to crafting evergreen content pieces that serve as industry resources, we aim to not only increase your visibility in search results but also to establish your brand as a credible source in your field.
Partnering with a B2B content creation agency like ours can lead to increased brand awareness, improved search engine rankings, and higher engagement rates. We focus on creating content that drives lead generation and nurtures those leads into conversions. While results may vary based on your industry and goals, our commitment is to provide measurable improvements, fostering long-term growth for your B2B enterprise.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Updated July 2023. Finding the time to write and manage a successful SaaS blog can be challenging for a business leader. That’s why so many companies wind up hiring a SaaS…
Influencers for B2B marketing? Sort of. As the digital horizon expands, B2B marketing is undergoing a transformative evolution. Imagine a world where tailored content isn’t just an option, but the…
Updated December 2023. In a competitive market, finding the right content creation agency is paramount to ensuring that your brand’s voice resonates. Content isn’t just a marketing tool, it’s the…
