+400%
engagement
We Have Driven Impact At
Boost Your Brand's Reach
Struggling to maintain an active presence on Facebook?
For many businesses, keeping a Facebook page vibrant with engaging content is a challenge that consumes precious time and resources. A neglected page may turn into a ghost town – cultureless and invisible to your audience. Without constant attention and interaction, your social media footprint dwindles, weakening your brand.
The good news is, there’s a strategic way forward. Our Facebook page management agency offers comprehensive services that streamline your social media process, ensuring consistent engagement and growth.
Partnering with Single Grain means entrusting your brand to an agency that provides expert consulting, understanding the heartbeat of Facebook’s ever-changing platform. We ensure your page is a living extension of your brand, communicating directly to your audience’s interests and needs.
Expert Page Management Unlocked
Single Grain elevates your Facebook experience, transforming your business page from static to spectacular. Our first step is a deep dive into your brand’s voice and vision — aligning every post with your unique identity. Then, we engage your followers with high-quality, consistent content tailored to inspire and captivate your audience.
Not only do we curate content, but we also provide consulting to optimize your ad spend with precision targeting that captures the right demographics. Our analytics-driven approach adjusts strategies in real time, based on actionable insights gathered from performance metrics.
With Single Grain’s Facebook page management services, your page shifts from being just another URL to a dynamic community hub, buzzing with interaction and conversion opportunities.
- Strategic content planning and scheduling
- Targeted ad campaign management
- Engagement and community-building activities
- Performance analytics and optimization
- Brand reputation monitoring and management
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What exactly do Facebook Page Management Services include?
Our services are like a Swiss army knife for your Facebook presence! We cover everything from crafting engaging content, scheduling regular posts, to analyzing performance metrics. Plus, we manage customer interactions and keep your brand voice consistent. By staying on top of trends and platform updates, we ensure your page is a buzzing hub for your target audience.
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How can Facebook Page Management Services help grow my business?
Think of us as your brand’s best friend on social media! Our services amplify your online presence, increase brand awareness, and boost customer engagement. We steer the conversation in your favor, creating a loyal community around your brand. By targeting the right demographics with precision, we help convert casual browsers into loyal customers.
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Can you tailor Facebook Page Management Services to my specific industry?
Absolutely! We believe in a bespoke approach. Whether you’re in retail, hospitality, or any other sector, we adapt our strategies to fit your industry’s unique rhythm. We research your market, competitors, and audience to create content that resonates and campaigns that convert. Your Facebook page will be as unique as your business.
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How do you measure the success of Facebook Page Management?
Success is in the numbers and the nuances. We track everything from engagement rates to follower growth, using these insights to refine our strategies. But that’s not all – we also keep an eye on the quality of interactions and customer sentiment. We present you with clear, actionable reports, so you’ll see exactly how our services are fueling your business goals.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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