+400%
engagement
We Have Driven Impact At
Vibrant Social Media Presence
Feeling overwhelmed with managing multiple social platforms? You’re not alone.
Many businesses find themselves lost in the vast sea of social media. They know a strong presence is critical but lack the time, expertise, or strategy to make an impact. The noise is loud, the competition fierce, and maintaining engagement feels like a daily battle.
The solution begins with a full-service social media agency that crafts bespoke strategies, creating resonant content and engaging with your audience at a whole new level.
Single Grain stands poised to navigate the complexities of social media for your brand, ensuring your message not only reaches its target audience but also resonates and drives action. Our services are designed to meet the diverse needs of our clients, and our consulting expertise ensures that we stay ahead of the curve in an ever-evolving digital landscape.
Expert Social Media Strategies
At Single Grain, we understand that each client’s needs are unique. We dive deep into your brand’s ethos, developing a voice that cuts through the digital chatter. Our approach is holistic, keeping your brand’s integrity while pushing the boundaries on social channels.
By leveraging advanced analytics and creative storytelling, we turn your social media platforms into thriving communities. With Single Grain, you gain the benefit of our industry-leading expertise and innovative approaches to social engagement and growth. Our services encompass a full spectrum of social media tactics, and our agency is committed to delivering excellence in every aspect of our work.
Our passion lies in steering your social media presence to new heights. The commitment to your success is reflected in every tweet, post, and update. As a full-service social media agency, we offer comprehensive consulting to ensure that your strategy is not only current but also future-proof.
- Comprehensive social media audits
- Targeted content creation & curation
- Community management & engagement
- Ad campaign design & optimization
- Analytics & social listening
- Influencer collaborations
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, highlighting revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations, disparities in platform earnings, and marketing strategies at various revenue stages. Insights on content creators' popularity and influencers' priorities are provided, offering a deep dive into marketing industry dynamics.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What exactly does a full service social media agency do?
Think of a full service social media agency as your brand’s best friend in the digital sphere. From crafting your social media strategy to content creation, community management, analytics, and advertising, we handle it all. Our goal is to create compelling narratives that resonate with your audience, driving engagement and building a loyal community around your brand.
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How can a full service social media agency benefit my business?
By partnering with a full service social media agency, you unlock a treasure trove of expertise and creativity. We amplify your brand’s voice across platforms, engage with your audience in real-time, and analyze data to refine strategies. This comprehensive approach not only boosts your online presence but also translates into tangible business results, such as increased leads and sales.
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How do you measure the success of social media campaigns?
Success is more than just likes and shares. We dive deep into the analytics, tracking metrics like engagement rates, reach, website traffic, and conversion rates. With these insights, we’re able to continuously optimize your campaigns for better performance, ensuring that each post, ad, and interaction brings you closer to your business objectives.
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Can a full service social media agency help with crisis management?
Absolutely! In today’s fast-paced digital world, a crisis can escalate quickly on social media. As your full service partner, we’re equipped to handle unexpected challenges with poise and professionalism. We monitor your channels closely, craft thoughtful responses, and develop a communication strategy to protect and even enhance your brand reputation during tough times.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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