-41.37%
CPL
We Have Driven Impact At
Turbocharge Your Lead Pipeline
Struggling to attract quality leads for your business?
Finding and nurturing qualified leads is the lifeblood of every business, but if you’re encountering roadblocks in generating them, it’s like trying to fill a leaking funnel. A constant flow of leads is essential, yet converting cold prospects into warm leads can be a complex, resource-heavy process.
Leveraging effective lead generation marketing services is the key to patching up that leak. It’s about creating tailored campaigns that resonate with your audience, nurturing those relationships, and ultimately guiding prospects through the sales funnel.
At Single Grain, we understand these challenges. Our strategic approach to lead generation marketing services, combined with our agency’s expertise, streamlines the process, ensuring that you’re not just attracting leads, but the right leads that maximize conversions and ROI.
Lead Generation Expertise
When it comes to energizing your lead generation efforts, Single Grain is the partner you need. As a seasoned lead generation marketing agency, we cut through the noise to ensure your message reaches the audience that matters most to your business. Our team is adept at crafting custom strategies that align with your unique selling points and business objectives.
Whether it’s through compelling content that captures interest, targeted ads that drive engagement, or optimized landing pages that convert – we apply a meticulous, data-driven approach tailored to your market segment. We embody the fusion of creativity and analytics, balancing both to drive impactful connections with your target audience.
Our support doesn’t end at lead acquisition. As part of our consulting services, we create nurturing sequences that keep your brand top-of-mind, foster trust, and lead your prospects towards a seamless conversion experience.
- Content Marketing & SEO
- Pay-Per-Click Campaigns
- Email Marketing Automation
- Social Media Targeting
- Landing Page Optimization
- A/B Testing & Analytics
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultation, building relationships, and showcasing successes. They examine Retention.com's unique lead capture methods, the challenges of mimicking their sales strategy, the importance of timing in business sales, missed opportunities in acquisitions, and the effects of Google and OpenAI on search and affiliate marketing. Insights into effective LinkedIn use, business timing, and digital marketing's future are shared.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly are lead generation marketing services?
Think of lead generation marketing services as your business’s trusty sidekick, laser-focused on attracting and converting strangers into interested prospects. These services span a range of tactics, from content marketing to paid advertising, all engineered to ignite curiosity and capture contact details. They’re about creating opportunities for your sales team to shine and close the deal.
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How can lead generation marketing services benefit my business?
Leveraging lead generation marketing services can transform your business’s reach and revenue. By targeting the right audience with precision, these services help you gather high-quality leads—potential customers already interested in what you offer. This not only streamlines your sales process but also boosts your conversion rates, driving growth and profit.
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Which industries benefit the most from lead generation marketing services?
Virtually any industry can reap the rewards of lead generation marketing services. Whether you’re in B2B tech, healthcare, finance, or e-commerce, these strategies can be tailored to your niche. The key is understanding your audience’s unique needs and behaviors, then crafting messages that resonate, engage, and convert.
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How do you measure the success of lead generation marketing campaigns?
Success in lead generation is all about the numbers—but the right ones. We track metrics like conversion rates, cost per lead, and ROI to paint a clear picture of performance. These insights not only show us what’s working but also where we can fine-tune your campaigns for even better results. It’s a cycle of continuous improvement aimed at maximizing your marketing investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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