+10%
ROAS
We Have Driven Impact At
Maximizing Your Marketing Impact with a 360 Marketing Agency
Feeling like your marketing strategy is a fragmented puzzle?
When your message gets lost in the noise, your brand’s potential dims. Frustrations mount as disconnection grows between different marketing channels.
The solution is a holistic 360 marketing agency approach – one that integrates all aspects of branding and advertising to create a unified, compelling narrative. It’s about delivering seamless experiences across every touchpoint, ensuring your message resonates loud and clear with comprehensive services and consulting.
Single Grain thrives on transforming disjointed tactics into a symphony of strategic marketing services. We see the broader picture; let our consulting expertise bring your brand into full circle.
A Full-Spectrum Strategy from a 360 Marketing Agency
At Single Grain, we orchestrate a harmonious blend of solutions as a 360 marketing agency. By examining each facet of your existing marketing efforts, we craft a tailored 360 strategy that amplifies your brand’s voice across every platform with our agency’s services.
We delve into data, trends, and audience insights to finesse your messaging, ensuring it’s heard by the right ears at the perfect time. Our expertise in consulting turns disparate channels into a unified force, driving stronger connections and conversions.
We’re devoted to your success, innovating relentlessly in a digital landscape that waits for none. With us, every move is calculated, purposeful, and primed to produce results through our agency’s services and consulting prowess.
- Integrated Digital Marketing Services
- Brand Strategy Development Consulting
- Cross-Channel Analytics and Reporting Services
- Content Synergy and Amplification
- Customer Journey Mapping Consulting
- Omnichannel Campaign Execution Services
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, the importance of providing deep value beyond media buying, and the changing landscape of marketing. They share personal anecdotes, insights into their agencies’ growth, and the challenges media buying agencies face. The conversation also touches on the potential of programmatic SEO, AI, and the idea of agencies having a stake in client businesses. The episode ends with Aslam's insights on selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a 360 marketing agency do?
A 360 marketing agency provides a holistic approach to brand building and promotion, covering every aspect of marketing from digital to traditional media. We integrate strategies across multiple platforms to create a consistent and compelling message, ensuring your brand resonates with your audience wherever they may be. Our goal is to craft seamless customer journeys that amplify your brand’s presence and drive results.
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Can a 360 marketing agency help with both online and offline campaigns?
Absolutely! Our expertise lies in our ability to weave together online and offline tactics to create comprehensive campaigns that reach your audience at multiple touchpoints. Whether it’s a dynamic social media campaign, an eye-catching billboard, or a memorable event, we ensure that your brand makes an impact in the digital world and beyond.
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How does a 360 marketing agency measure success?
Success is measured by how well we meet your specific goals. We use a blend of analytics, from web traffic and conversion rates to brand awareness and customer engagement metrics. With these insights, we continuously refine our strategies to optimize performance, ensuring your marketing investment yields the best possible return.
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Is working with a 360 marketing agency cost-effective for small businesses?
Partnering with a 360 marketing agency can be extremely cost-effective for small businesses. We tailor our services to fit your budget, focusing on strategies that offer the highest return on investment. By leveraging an agency’s diverse expertise, small businesses can execute large-scale marketing efforts without the need for an in-house team, saving time and resources while maximizing impact.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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