+403%
traffic
We Have Driven Impact At
Maximizing Market Impact
Tired of feeling lost in a sea of competitors?
Your business deserves to stand out, but no matter how exceptional your services or products are, without the right exposure, your voice is drowned out. You know your audience is out there, but making that connection—captivating, engaging, and converting—is a challenge that keeps growing more complex.
That’s where strategic advertising and marketing services come into play, transforming your brand’s message into a resonating and influential force in the marketplace. With Single Grain, an advertising and marketing agency, your unique value will be amplified, and your presence will become unmissable.
Partnering with Single Grain propels your business forward using data-driven methodologies, ensuring every advertising dollar contributes to measurable growth. Our consulting expertise ensures that your marketing strategy is not only creative but also analytically sound.
Single Grain's Expertise in Hospitality
When it’s time to escalate your brand’s presence, Single Grain’s mastery in crafting bespoke advertising and marketing services is your ultimate partner. By cultivating a deep understanding of your brand, market, and objectives, Single Grain creates and executes a singular strategy that captures attention and provokes action.
But it’s not all about the initial dazzle; we’re about lasting impact. Single Grain’s tactical approach is fine-tuned with continuous optimization based on real-time data analysis, ensuring your strategy evolves with the market and your audience. Our consulting acumen ensures that your campaigns are always aligned with the latest market insights.
What’s more, we leverage our broad industry expertise to bridge gaps, responding to trends with agility. You’ll target with precision, speak with clarity, and grow with confidence. As a full-service advertising and marketing agency, we offer a comprehensive suite of services to meet all your needs.
- Targeted Multi-Channel Campaigns
- Content Creation & Optimization
- SEO & SEM Implementation
- Data Analysis & Consumer Research
- Paid Media Strategy
- Conversion Rate Optimization
- Comprehensive Reporting & Insights
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Improving AI for Paid Ads
Neil and Eric discuss the paper showing the gap between machine learning in ad success prediction and actual results, asserting creativity can't be algorithmically forecasted. They emphasize the need for unique advertising touches and the ubiquity of ads, advising acceptance of this trend. They cite Peter Drucker on marketing's role, stressing adaptation in the evolving marketing scene. Additionally, they explore 2023 media layoffs, with BuzzFeed's struggles highlighted, attributing issues to adaptation failures and cheaper content shifts, and examine the larger impact on the marketing industry amid economic challenges.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can advertising and marketing services boost my business's visibility?
By leveraging advertising and marketing services, your brand can shine in the crowded marketplace. We use targeted strategies to ensure your message reaches the right eyes and ears, elevating your visibility. Our expertise spans various channels, ensuring that your business isn’t just seen, but also remembered and acted upon by potential customers.
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What's the process for developing a successful marketing campaign?
Our process is thorough and collaborative. We kick off with an in-depth discovery phase to understand your brand, audience, and objectives. Then, using data-driven insights, we craft a strategic plan. We’re talking creative content, meticulous channel selection, and ongoing optimization. We keep you in the loop at every stage, ensuring the campaign is aligned with your vision and goals.
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How do you measure the effectiveness of marketing campaigns?
It’s all about the data! We track a variety of metrics, such as engagement rates, conversion rates, and return on investment (ROI), to gauge the performance of your campaigns. Our real-time analytics allow us to make data-informed decisions, fine-tune strategies, and report back to you with transparent and actionable insights. This way, we ensure your marketing efforts are hitting the mark.
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Can you help with both online and offline marketing strategies?
Absolutely! Our expertise spans the digital divide. We craft cohesive marketing strategies that can integrate both online and offline efforts for maximum impact. Whether you want to conquer social media, dominate search engines, or make a splash with traditional advertising, we’re here to make sure your brand’s voice is heard loud and clear, wherever your audience is.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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