We Have Driven Impact At
Boost Your Brand Reach with a Facebook PPC Agency
Struggling to get noticed in the crowded Facebook marketplace?
Your brand is vibrant and your product is high-quality, but if your Facebook ads aren’t reaching the right audience, it could feel like you’re shouting into the void. Poorly targeted ads waste your budget and fail to drive the conversions your business deserves.
The solution revolves around harnessing the power of data-driven Facebook PPC services to enhance visibility and engagement with your target demographic.
Let Single Grain elevate your strategy. As a seasoned Facebook PPC agency, we navigate the complexities of Facebook’s advertising platform to fine-tune your campaigns for maximum impact and ROI.
Expertise in Facebook PPC Services and Consulting
At Single Grain, we begin by meticulously analyzing your current audience and pinpointing areas where engagement can be enhanced. Then, we tailor creative campaigns that truly resonate with your ideal customers, tracking performance meticulously for continuous improvement.
Our approach is fluid, responding to the newest trends and algorithm changes on Facebook to keep your brand ahead of the curve. We optimize your spend to ensure that every dollar invested returns its maximum potential in leads and sales.
With our expertise in Facebook PPC consulting, your campaigns will become a powerhouse for customer attraction, conversion, and retention.
- Audience analysis and segmentation
- Custom ad creative design
- Strategic bid management
- Dynamic retargeting campaigns
- Actionable analytics and reporting
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore the evolution from conversion-based ads to including awareness phases, creating distinct audiences for better outcomes. The talk covers the challenges of attribution, the importance of investing in top-of-funnel traffic, and analyzing impacts beyond typical windows. It highlights the limits of data analytics and the necessity of patient investment in campaigns, noting the role of agencies in navigating these complexities for sustainable growth.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What advantages does a Facebook PPC agency offer over managing my campaigns in-house?
A Facebook PPC agency brings a specialized skill set and experience that’s tough to match in-house without significant investment. They have insights into industry benchmarks, access to advanced tools, and stay up-to-date with Facebook’s ever-changing algorithms. This expertise translates into more efficient campaigns, better targeting, and ultimately, higher ROI on your ad spend. Plus, it frees up your team to focus on other growth-driving activities.
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How do you ensure my Facebook ads stand out in a crowded market?
Our agency prioritizes creativity and data-driven strategies to make your ads pop. We conduct thorough market research to understand what resonates with your audience. Then, we craft compelling ad copy, use eye-catching visuals, and perform A/B testing to refine the messaging. Continuous optimization is key to staying ahead, ensuring your ads garner attention and drive conversions in even the most saturated markets.
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Can a Facebook PPC agency help me target the right audience?
Absolutely! Targeting the right audience is crucial for campaign success. We utilize Facebook’s robust targeting options, leveraging demographics, interests, behaviors, and lookalike audiences to reach potential customers who are most likely to engage with your brand. Our approach is to combine these targeting capabilities with your customer data to create personalized, effective ad campaigns that speak directly to your ideal user.
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How does a Facebook PPC agency measure the success of my ad campaigns?
Success measurement is all about aligning with your business goals. We track a variety of metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to gauge performance. Through the use of Facebook Analytics and other tracking tools, we provide you with clear, actionable reports that show how your investment is performing. Regular analysis and adjustments ensure your campaigns are always aligned with your objectives for continuous improvement.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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