+10%
ROAS
We Have Driven Impact At
Maximize Your Marketo Impact with a Specialized Agency
Struggling to leverage your Marketo investment fully?
It’s frustrating to see the potential of your Marketo instance go untapped, particularly after dedicating resources to its setup and operation. Your sophisticated campaigns and detailed customer segments demand more than just a standard approach; they need a strategy that can harness the power of Marketo’s automation capabilities to its fullest extent.
The answer lies in a Marketo marketing agency that specializes in converting capability into results. Such an agency can provide the services and consulting expertise needed to craft a marketing automation strategy that resonates with your unique business challenges.
Single Grain stands at the forefront of Marketo optimization. Our expertise lies in transforming your marketing automation efforts into a streamlined, ROI-driven machine that propels your business forward through our comprehensive services and consulting prowess.
Precision Marketo Campaigns with Single Grain's Expert Services
At Single Grain, we dive deep into your marketing funnel, aligning Marketo’s features with your business’s specific goals. We analyze your audience, refine segments, and tailor your campaigns to resonate with your ideal customer, ensuring that no opportunity is left unexplored.
Our team works to maximize your Marketo ROI by optimizing workflows, streamlining lead scoring, and automating lead nurturing processes with a precision that turns prospects into loyal customers. We use data and analytics to continuously improve campaign performance and profitability through our specialized agency services.
Because Marketo is more than just software—it’s a growth engine, and Single Grain is the catalyst. Our commitment is to facilitate not just growth but scalable, sustainable expansion for your business in the digitally-dominated marketplace through our expert consulting and services.
- Lead Lifecycle Management
- Personalized Email Campaigns
- Segmentation and Targeting
- Lead Scoring and Nurturing
- Performance Analysis and Reporting
- Marketing Automation Strategy
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future and agency value beyond media buying. They share personal stories, agency growth, and delve into agency evolution, focusing on deeper value services and client success. The dialogue touches on the shifts in agency valuation, automation challenges, and the role of AI. Discussions include agencies having stakes in client businesses and the nuances of servicing SMBs. The episode wraps with Kasim's insights on selling his agency with a notable profit margin.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What can a Marketo marketing agency do for my business?
A Marketo marketing agency specializes in leveraging the Marketo platform to supercharge your marketing campaigns. They craft personalized lead nurturing paths, score leads to prioritize sales efforts, and use advanced analytics to refine strategies. Partnering with such an agency means tapping into deep expertise to optimize your marketing automation and drive higher ROI.
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How does a Marketo marketing agency measure campaign success?
Success is all about the numbers and the nuanced insights behind them. A Marketo agency dives deep into metrics like conversion rates, engagement scores, and campaign ROI to assess performance. They also track customer journeys to identify and replicate successful tactics, ensuring that your marketing dollars are always well-invested.
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Is a Marketo marketing agency suitable for small to mid-sized businesses?
Absolutely! Regardless of size, businesses can benefit from Marketo’s powerful automation and segmentation capabilities. An agency tailors strategies to fit your scale and growth goals, ensuring that you get the most out of Marketo’s features to engage with your audience effectively and efficiently.
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What should I look for when choosing a Marketo marketing agency?
Look for an agency with a proven track record, transparent communication, and a clear understanding of your industry. They should offer a strategic approach that aligns with your business objectives and be adept at using Marketo’s suite to its full potential. A great agency acts as a growth partner, not just a service provider.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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