+17%
conversion rate
We Have Driven Impact At
Unlocking Your Shopify Store’s Potential with Expert Digital Marketing Services
Frustrated by stagnant sales on your Shopify store?
Many Shopify store owners struggle to turn their visionary storefronts into high-converting sales machines. The culprit? Often, it’s lackluster digital marketing that fails to catch and retain customer interest. You spend hours crafting a visually stunning store, only to watch potential customers slip away.
Imagine a tailored marketing approach that not only wows visitors but turns them into loyal customers. This is where a Shopify digital marketing agency like Single Grain steps in.
At Single Grain, we understand the nuances of Shopify digital marketing services and know how to create campaigns that resonate with your audience and ignite sales, propelling your business forward with our expert consulting.
Single Grain’s Shopify Success Strategy Through Comprehensive Services and Consulting
We begin by diving deep into your Shopify analytics to understand your customers’ journey on your store. Armed with that data, we refine your customer’s path to purchase, making every click a compelling step towards conversion.
Next, we craft exclusive content and advertising strategies that amplify your brand’s voice across the digital space. From laser-targeted ads to SEO-optimized listings, our Shopify digital marketing agency focuses on driving relevant, high-intent traffic to your store.
Finally, we optimize the user experience, ensuring that every element on your Shopify site encourages engagement and conversion. Whether through innovative design, persuasive copywriting, or strategic consulting, we make your store irresistible.
- Shopify SEO and Content Marketing Services
- Targeted Advertising Campaigns
- Social Media Management & Engagement
- Email Marketing Automation
- Conversion Rate Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the marketing world's future, focusing on the need for agencies to provide deeper value beyond media buying. They share personal stories, discuss agency growth, and touch on the evolution of marketing. The conversation explores agency value, the impact of automation, and the idea of agencies having stakes in client businesses. Challenges for SMBs and insights into successful agency management are also discussed.
Learn More About The Work We’ve Done
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increases Post Engagement Rate by 400% with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increasing Free Quote Submissions on Homepage by 95%
-
454% Growth in Google Ads Revenue After Account Restructure.
-
300% Increase in BOFU ROAS after switching to programmatic
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
-
What advantages does a Shopify digital marketing agency offer over a general marketing firm?
A Shopify digital marketing agency brings specialized expertise tailored to the unique ecosystem of Shopify. Our team understands the nuances of Shopify SEO, the intricacies of Shopify’s analytics, and the best practices for effectively running ads on this platform. We’re not just about clicks and traffic; we’re about driving actual sales conversions and helping you leverage Shopify’s powerful tools to the fullest.
-
How do you develop a digital marketing strategy specifically for a Shopify store?
Our approach to crafting a digital marketing strategy for your Shopify store is data-driven and customer-centric. We start by understanding your brand, your audience, and your goals. Then we analyze your store data to identify trends and opportunities. From there, we create a multi-channel strategy that encompasses SEO, paid advertising, email marketing, and social media to attract, engage, and convert your target audience.
-
Can you assist with increasing our Shopify store’s online visibility and sales?
Absolutely! Increasing your online presence and boosting sales is our forte. We employ a blend of SEO optimizations, compelling content creation, and strategic ad placements to ensure your store stands out in a crowded digital marketplace. With our proven tactics and continuous performance monitoring, we’re committed to not just elevating your visibility but also to driving sustainable revenue growth.
-
What are the key performance indicators (KPIs) you focus on for Shopify digital marketing campaigns?
We zero in on KPIs that reflect real business growth: conversion rates, average order value, customer lifetime value, return on ad spend, and traffic-to-sales ratios, to name a few. By honing in on these metrics, we can fine-tune our strategies to ensure they’re delivering the best possible return for your Shopify store. Our goal is to create campaigns that not only look good on paper but also positively impact your bottom line.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Explore More on This Topic
How to Choose a Digital Marketing Agency for Your E-Commerce Brand
Online shopping is the norm in today’s society. Over 218.8 million American consumers will shop online in 2023 giving e-commerce brands a massive advantage over brick-and-mortar companies. But competition is fierce. There…
Full Article
Shopify Facebook Ads Case Study: 7 Campaigns that Drove Results
In the world of e-commerce, the ability to effectively reach and engage with potential customers through digital advertising can make all the difference in driving sales and growing a business….
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
