“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Your Brand's Full Potential
Struggling to make your brand’s voice heard in the marketplace?
The marketplace is crowded, and without a comprehensive strategy, your message may be lost in the noise. Many businesses find themselves pouring resources into marketing but not seeing their desired impact. This can lead to frustration and a sense that you’re running in place.
But there’s a beacon of hope. The key lies in a multifaceted approach that only a full-service advertising agency can offer: creative branding, omnichannel strategies, and data-driven campaigns aligned with your business objectives.
Single Grain thrives on transforming challenges into growth opportunities. With our expertise in advertising services and consulting, your brand can resonate with your audience and achieve measurable results.
Full Spectrum Marketing Mastery
Single Grain stands at the forefront of advertising innovation, ensuring your business reaps the benefits of a modern, full-service approach. We begin by deeply understanding your market position to tailor strategies that speak to the heart of your audience.
Then, we curate high-impact campaigns designed to deliver on your KPIs, optimizing your marketing spend across the most effective channels. Our agile methodology means we’re continually refining tactics to keep ahead of market trends and consumer behavior shifts.
Your success is our metric, and we leverage every tool at our disposal from creative storytelling to cutting-edge analytics to get you there. Our comprehensive advertising services and strategic consulting are the cornerstones of our agency’s success.
- Comprehensive Market Analysis
- Omni-Channel Advertising Campaigns
- Advanced Analytics and Reporting
- Branding and Creative Development
- SEO and Content Strategy
- Pay-Per-Click Management
- Social Media Marketing
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches. They emphasize the need for impression-based channels and the evolution of ads to include awareness phases. The conversation addresses challenges in attribution, the unreliability of data, and the importance of investing in top-of-funnel traffic. It suggests analyzing impacts beyond 90 days and acknowledges the role of agencies in navigating data complexities for sustainable growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What does a full-service advertising agency offer that specialized agencies don't?
A full-service advertising agency is your all-in-one marketing powerhouse. We offer a broad suite of services, from traditional advertising to digital campaigns, SEO, content creation, social media strategy, and beyond. Unlike specialized agencies, we integrate multiple disciplines to provide a cohesive and comprehensive approach to your brand’s presence in the market, ensuring all aspects of your advertising work synergistically.
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How can a full-service advertising agency improve my current marketing strategy?
Think of us as your strategic enhancers. We dive deep into your existing marketing efforts, pinpoint areas for optimization, and introduce innovative tactics that complement and elevate your strategy. By leveraging our full spectrum of services, we not only refine what’s already working but also unlock new avenues for engagement, conversion, and customer retention.
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Is hiring a full-service advertising agency cost-effective for small businesses?
Absolutely! For small businesses, budget efficiency is key. We tailor our services to fit your financial comfort zone while maximizing impact. By consolidating your marketing needs under one roof, you reduce the complexity and cost of dealing with multiple agencies. This holistic approach streamlines communication, aligns goals, and delivers cost-effective results that help your business grow.
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How does a full-service advertising agency stay ahead of market trends?
Our finger is always on the industry’s pulse. We continuously invest in research, technology, and professional development to stay ahead of the curve. By embracing the latest innovations and analyzing market shifts, we ensure your advertising strategies are not just current but also future-ready. We empower your brand to lead the pack rather than follow trends.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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