+193%
sign-ups
We Have Driven Impact At
Amplifying Your Crypto Presence
Struggling to gain traction in the volatile world of cryptocurrency marketing?
With the digital currency market becoming increasingly saturated, standing out against a sea of competitors can seem an insurmountable task. Your project needs to resonate with a discerning audience, and generic marketing approaches simply won’t suffice.
The key is a crypto digital marketing agency that understands the unique challenges and dynamics of the crypto space. An agency that can craft compelling narratives, elevate brand authority, and ignite community engagement through strategic digital marketing services.
Single Grain is equipped to navigate the complexities of crypto digital marketing. Our tailored strategies are designed to harness the power of online platforms, propelling your crypto project into the spotlight with our consulting expertise.
Single Grain's Crypto Marketing Edge
At Single Grain, we emphasize crafting a narrative that captivates and educates. We leverage data insights and community trends to position your brand as an authority in the crypto world through our consulting services.
Our team orchestrates high-impact campaigns by aligning your brand’s message with the interests of the crypto community. By utilizing targeted content marketing and search engine optimization, we ensure that your voice not only reaches the ears of potential investors but resonates with them too.
Single Grain prides itself on staying at the forefront of digital trends in the crypto sector. Our innovative approaches in influencer collaborations and social media strategies are designed to foster trust and build robust followings through comprehensive digital marketing services.
- Innovative social media campaigns
- SEO and thought leadership content
- PPC and performance advertising
- Community management and engagement
- Strategic influencer partnerships
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Gartner Predicts Drop in Search Traffic, 40% of Americans Use TikTok for Search
Neil and Eric analyze a 26% drop in search traffic, shift to social networks, challenges in newsletters, impact of recessions on sponsorships, and marketing strategies including crypto and Bitcoin ETF growth. They discuss digital marketing evolution and market trend effects on strategies.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What makes a crypto digital marketing agency unique from other marketing firms?
A crypto digital marketing agency brings a specialized focus on the dynamic world of cryptocurrency and blockchain technology. We understand the nuances and rapidly changing landscape of the crypto market. Our strategies are built on a deep knowledge of this space, ensuring we navigate regulations, emerging trends, and the unique audience with expertise and innovation.
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How can a crypto digital marketing agency boost my FinTech brand's online visibility?
With targeted digital campaigns, we leverage our proficiency in SEO, content marketing, and social media tailored to the crypto community. Our approach amplifies your brand’s message, engages with the informed crypto audience, and positions your FinTech offerings as leading solutions, driving both traffic and trust to your digital doorstep.
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What kind of results can I expect from hiring a crypto digital marketing agency?
By partnering with us, expect a strategic campaign that elevates your brand’s credibility and reach within the crypto space. We aim for tangible results: increased website traffic, higher engagement rates, and a growth in qualified leads. Our data-driven tactics are designed to convert curiosity into conversions, ultimately boosting your bottom line.
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Can a crypto digital marketing agency help with ICO or token launch campaigns?
Absolutely! An ICO or token launch requires precise marketing to generate buzz and attract investors. We specialize in crafting compelling narratives, regulatory-compliant communications, and community-building initiatives that are essential for a successful launch. Our expertise ensures your offering stands out in a crowded market.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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