+10%
ROAS
We Have Driven Impact At
Unlocking Your Market Potential
Struggling to generate quality leads for your business?
The journey to revenue growth is paved with challenges, such as targeting the right audience and crafting messages that resonate. Without a strategic approach to demand generation, you’ll battle low lead volumes, poor lead quality, and wasteful spending on ineffective channels. This can leave your sales team high and dry, impacting your overall business growth.
Conquering these challenges requires an adept demand gen agency to navigate the intricate landscape of demand generation. By understanding your audience and creating bespoke, multi-touch campaigns, Single Grain can enhance your pipeline with high-intent prospects eager for your offerings.
Partner with Single Grain’s demand gen consulting to elevate your strategy, and pivot from market presence to market dominance with robust lead generation fueling your sales momentum.
Driving Demand, Delivering Growth
At Single Grain, we don’t just increase traffic — we create strategic pathways to bring prospects into your sales funnel. With data at the heart of our efforts, we identify the most lucrative opportunities to engage and convert your ideal customer profiles.
Through carefully crafted content, targeted campaigns, and optimized digital experiences, we nurture your prospects at every touchpoint. Our demand gen services interweave with your business objectives, harmonizing every marketing move with your end goals for maximum efficiency and impact.
We help you gain an edge over the competition by placing you in front of the right audience at the right time with a compelling message. By bridging the gap between marketing efforts and tangible business results, Single Grain’s demand gen agency is the catalyst for your growth.
- Lead Generation Campaigns
- Account-Based Marketing
- Content Syndication
- Email Marketing Automation
- SEO & Paid Media
- Conversational Marketing
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are demand gen services?
Demand gen services are a suite of strategies designed to drive awareness and interest in a company’s products or services. By leveraging a mix of content marketing, email campaigns, SEO, PPC, and social media strategies, we aim to nurture leads through the sales funnel until they’re ready to make a purchase. It’s all about creating a steady pipeline of qualified leads for your sales team to convert.
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How do demand gen services contribute to revenue growth?
By cultivating a targeted approach to attract and engage potential customers, demand gen services ensure that every marketing effort is an investment towards higher revenue. We focus on identifying high-value prospects, nurturing them with personalized content, and guiding them towards a purchase. This strategic process helps in increasing conversion rates and maximizing the lifetime value of each customer, directly contributing to your bottom line.
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Can you measure the success of demand gen campaigns?
Absolutely! Measuring campaign success is critical to refining demand gen strategies. We track a variety of metrics such as lead generation rates, conversion rates, customer acquisition costs, and ROI. By analyzing these data points, we can adjust tactics in real-time, optimize campaigns for better performance, and ensure that your marketing spend is delivering tangible results.
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How long does it take to see results from demand gen services?
The timeline to see impactful results can vary based on several factors, including your industry, the complexity of the sales cycle, and the current maturity of your marketing efforts. Generally, it can take a few months to build momentum as we tailor campaigns, test strategies, and optimize for conversions. Patience is key; demand gen is about sustainable growth, not overnight success.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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