+17%
conversion rate
We Have Driven Impact At
Crafting Your Brand's Story
Struggling to make your products stand out in a crowded marketplace?
Your visuals are forgettable, your messaging isn’t resonating with your audience, and somehow, the brand personality you’ve worked so hard to develop is just not clicking with consumers. You understand that a strong creative strategy is pivotal for making a mark, but finding the right way to weave your story is proving to be a daunting task.
What you need is an ecommerce creative agency that can dive into your brand’s essence and bring it to life with compelling creativity and consistency across all platforms. Our services are designed to make your brand unforgettable.
Single Grain specializes in transforming ecommerce brands into storytelling success stories. By analyzing your specific audience and leveraging data-driven insights, we craft narratives that not only connect with customers but also drive conversions. Our consulting approach ensures that every strategy is perfectly tailored to your brand’s needs.
Single Grain's Creative Edge
At Single Grain, we comprehend the intricate dance of blending art with commerce. Our approach begins with understanding your unique selling propositions and identifying the emotional heartbeat of your brand to craft narratives that resonate. Our consulting expertise is integral to developing a strategy that speaks to your audience.
We transform insights into creative executions that elevate your brand. From eye-catching website designs to engaging video content, our team ensures every piece of creative work aligns with your vision and objectives while appealing to your target market. Our services are meticulously crafted to enhance your online presence.
Our persistence for creative excellence not only makes your brand memorable but also delivers tangible business results. Our strategies are not just pretty designs; they are conversion-driven solutions tailored to increase your bottom line. As an agency, we’re committed to your success in the digital landscape.
- Custom Brand Storytelling
- Visual Identity and Design
- Product and Lifestyle Photography
- Engaging Video Content
- Website Design and User Experience
- Email Marketing Campaigns
- Conversion Rate Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu discuss the vital role of creativity in advertising, focusing on the balance between human and AI-generated content. Their tests show human creatives outperform AI 68.3% of the time, but AI can enhance human-created ads. They emphasize human creativity's superiority in engaging customers, the shift towards customer retention, and the limitations of AI in creative success. They advocate for a mixed approach, leveraging both human insight and AI's capabilities. Examples include analyses of advertising spend and strategies for increasing customer lifetime value, with Microsoft as a standout in retention and cross-selling. They conclude by underscoring creativity's essential role in marketing.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets an ecommerce creative agency apart from other marketing agencies?
Ecommerce creative agencies specialize in the digital retail space, crafting exclusive strategies that resonate with online shoppers. Our expertise lies in creating visually compelling, user-friendly interfaces and engaging content that not only attract but also convert visitors into loyal customers. We understand the nuances of ecommerce and are adept at navigating the competitive landscape to elevate your brand.
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How can an ecommerce creative agency enhance my online store's performance?
By leveraging design and marketing acumen, we focus on optimizing your website’s user experience and aesthetics. From captivating product photography to streamlined checkout processes, our goal is to boost your site’s functionality and allure. We also implement tactical marketing solutions to drive traffic, engage customers, and increase sales, ensuring your store performs at its peak.
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In what ways does branding factor into an ecommerce creative agency's approach?
Branding is at the heart of what we do. We believe a strong, consistent brand identity is crucial for establishing trust and recognition in the ecommerce realm. Our creative team works to align your visual elements, messaging, and overall digital presence with your brand’s core values and personality, crafting an immersive brand experience that resonates with your target market.
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Can an ecommerce creative agency help with mobile optimization?
Absolutely! With mobile commerce growing rapidly, having a mobile-optimized online store is non-negotiable. We ensure your ecommerce site is responsive and user-friendly on all devices, providing a seamless shopping experience that caters to the on-the-go consumer. We also consider mobile-specific marketing strategies to maximize engagement and conversions from smartphone and tablet users.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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