“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Amplify Your Web3 Presence with Our PR Agency Services
Struggling to navigate your Web3 project through a maze of uncertainty and noise?
The rapidly expanding realm of Web3 can be daunting. Gaining traction and building trust in a space that’s constantly evolving is not just about being seen—it’s about being recognized as a leader and innovator. Without the right voice, your project could be overshadowed despite its potential.
What’s required is a strategic blend of education, community engagement, and authoritative promotion. This is the heart of any successful Web3 PR agency’s outreach effort.
Single Grain thrives on positioning clients at the forefront of Web3 evolution, crafting narratives that resonate with both novices and veterans in the space. Our services are designed to elevate your project’s profile and ensure it captures the attention it deserves.
Expertise in Web3 Narratives and Consulting
At Single Grain, we’re not just marketers; we’re storytellers and consultants who understand the intricacies of Web3. Our team is adept at simplifying complex concepts and presenting your project as the solution to market needs. We believe in crafting stories that captivate and educate, laying a strong foundation for your brand presence.
Our approach involves a precise, data-driven strategy that identifies and engages your target audience. By monitoring the pulse of Web3, Single Grain creates campaigns that resonate on multiple levels, unlocking new opportunities for client growth and amplifying their vision through our consulting expertise.
Our mission is to help you stand out. Through meticulous planning, creative messaging, and relentless execution, we turn your Web3 project into a thought leader, driving meaningful conversations and conversions with our comprehensive agency services.
- Tailored narrative development
- Community management and engagement
- Data-driven content distribution
- Strategic partnerships and networking
- Influencer collaborations
Featured Case Study: Leveling Up Heroes
NFT Marketing and Community Building Success
Objectives
The project aimed to create a growth-minded community by leveraging NFTs to offer productivity and success tools, focusing heavily on community engagement.
Challenges
Launching in a peak trend period led to delays, and the market’s unfamiliarity with membership pass NFTs over profile picture (PFP) collections posed significant hurdles, alongside resource limitations for adequate promotion.
Process
Adjustments were made to tackle initial launch challenges, including clearer communication with the community, employing more NFT marketing experts, conducting pre-launch PR, and significantly increasing collaborations and partnerships.
Results
Despite challenges, the project sold approximately 600 NFTs in the Magical Tier and 70 in the Epic Tier, netting significant ETH sales. The promotional phase saw over 30 collaborations with major projects, aiding in substantial community growth and project visibility.
Learnings
The initiative underscored the importance of clear communication, strategic marketing, and community engagement in the success of NFT projects. It demonstrated that with the right approach, even new concepts can achieve substantial market penetration and community growth.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
AI is Nothing But Stolen Clicks, Google’s War Against Publishers, Google’s Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a Web3 PR agency do?
A Web3 PR agency is your gateway to gaining attention in the blockchain space. We specialize in building narratives that resonate within the decentralized ecosystem. Our expertise extends from crafting compelling press releases to managing community relations. We ensure your innovations make waves across crypto publications, influencer networks, and social platforms, positioning you as a thought leader in the Web3 realm.
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How can a Web3 PR agency elevate my blockchain project?
Leveraging a Web3 PR agency puts your project in the spotlight. We amplify your message through targeted storytelling and strategic media placements, connecting you with the right audience. With our finger on the pulse of the blockchain community, we engage influencers and leverage social buzz to boost your project’s visibility, credibility, and investor trust.
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Why is specialized Web3 PR important for my crypto brand?
The Web3 world is intricate and fast-paced. A PR strategy that isn’t tailored to its unique landscape can miss the mark. Specialized Web3 PR understands the nuances of blockchain technology, crypto markets, and the community’s ethos. We craft campaigns that speak the language of potential users and investors, ensuring your brand resonates with authenticity and innovation.
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What outcomes should I expect from partnering with a Web3 PR agency?
Partnering with a Web3 PR agency, you should anticipate heightened brand awareness, a solidified reputation, and a more engaged community. Expect strategic communication plans that align with your project milestones, targeted press coverage, and enhanced digital presence. These outcomes collectively contribute to greater project traction, potentially leading to increased user adoption and investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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