+403%
traffic
We Have Driven Impact At
Amplify Your B2B Brand Identity with a Specialized Agency
Struggling to differentiate your B2B company in a saturated market?
It’s disheartening to witness your B2B brand lost amidst the noise of competitors, especially when your solutions might be just what businesses are seeking. Establishing a clear market position is challenging but crucial for capturing your ideal audience.
What you need is a cogent brand positioning strategy that communicates your unique value proposition powerfully and persuasively. Crafting a narrative that resonates with businesses, connects emotionally, and justifies a decision to choose you over others is key.
As a dedicated b2b brand positioning agency, Single Grain stands ready to forge your brand’s presence. We delve deep into your brand’s essence, highlight your strengths, and implement a positioning framework that sets you apart and makes an impact in the B2B landscape. Our services are designed to elevate your brand and ensure it commands the attention it deserves.
Specialized B2B Brand Positioning Services and Consulting
Single Grain transforms the way B2B brands are perceived in their industry. We unbox your brand’s potential, ensuring it not only gains visibility but also earns authority and trust.
Through meticulous market analysis and creative storytelling, we articulate your brand’s unique selling points. Our strategy evolves around turning those USPs into compelling marketing messages that align with your business goals and audience expectations. Our consulting expertise ensures that your brand positioning is not only strategic but also actionable and measurable.
Our collaborative approach means we work with you at every step – honing your brand’s voice, refining your messaging, and deploying the right channels to broadcast your identity effectively. Our agency is committed to providing comprehensive services that cover every aspect of brand positioning.
- Market Analysis & Insight Gathering
- Unique Selling Proposition Development
- Strategic Messaging and Storytelling
- Competitive Differentiation
- Multi-Channel Branding Strategy
- Continuous Brand Performance Tracking
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
In this insightful episode, we discuss the benefits of speaking at conferences, including personal branding, business opportunities, press coverage, and networking. We also explore the importance of Google rankings and the impact they have on brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increases Post Engagement Rate by 400% with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increasing Free Quote Submissions on Homepage by 95%
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
-
What does a B2B brand positioning agency do?
Imagine your brand as a ship in the vast sea of the market. A B2B brand positioning agency is your navigator, charting a course to ensure your brand stands out and reaches its desired destination. We craft a unique identity, align it with your business values, and communicate it effectively to your target audience. It’s about finding that sweet spot where your brand resonates with your customers and distinguishes you from the competition.
-
Why is brand positioning important for B2B companies?
In the B2B world, the competition is fierce, and the decision-making process is complex. Effective brand positioning cuts through the noise, creating a clear and compelling image of your company in the minds of potential clients. It’s not just about being known; it’s about being known for the right reasons. By establishing a strong position, your brand can influence purchasing decisions, foster loyalty, and drive growth.
-
How can a B2B brand positioning agency help us compete in a saturated market?
Standing out is crucial, isn’t it? Our agency helps you pinpoint what makes your brand truly unique—your ‘secret sauce,’ if you will. We then leverage this uniqueness in your messaging, ensuring it’s heard by the right people. Through strategic positioning, we not only help you compete but also become the go-to choice in a saturated market, setting a foundation for lasting success.
-
What results can we expect from working with a B2B brand positioning agency?
Imagine a magnifying glass focusing the sun’s rays to a point until it burns bright. That’s the level of focus we bring to your brand. Expect clarity on what your brand stands for, increased visibility in your market, and a stronger connection with your target audience. The culmination of these efforts? A more compelling brand story that drives engagement, conversions, and, ultimately, brand loyalty.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Explore More on This Topic
Best B2B SEO Agency: Top 6 Choices for 2023
If you’re wondering whether to hire a B2B SEO agency, this article is for you. Whether you’re a small startup or an established enterprise, the use of search engine optimization…
Full Article
Best B2B PPC Agency: Top 5 Choices for 2023
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Full Article
Elevate Your Brand with a Top 5 TikTok Ad Agency
Updated September 2023. TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has unquestionable advertising potential. Companies advertising on…
Full Article
