+17%
conversion rate
We Have Driven Impact At
Scaling B2B Ecommerce Success with Expert Marketing Services
Feeling like your B2B ecommerce is hitting a plateau?
It’s not unusual for businesses to see an initial surge in digital sales slow down. The complexity of B2B transactions, with longer sales cycles and multiple decision-makers, can make sustaining growth challenging. But here lies an opportunity — refining your ecommerce marketing to cater directly to business buyers can rekindle that growth engine.
The solution begins with a tailored B2B ecommerce marketing strategy built on data-driven insights, focusing on high-value lead generation and nurturing enduring client relationships. This is where a B2B ecommerce marketing agency with comprehensive services and consulting expertise can make a significant difference.
At Single Grain, we excel in crafting ecommerce solutions that resonate with professional buyers, aligning with their evolving needs and decision-making processes to deliver measurable growth for your business. Our services are designed to meet the unique challenges of B2B marketing.
Expert B2B Ecommerce Marketing Agency Services
Single Grain takes an integrated approach to B2B ecommerce marketing, combining agency creativity with consulting precision. First, we engage in deep market research to understand your industry. This foundation informs all subsequent strategy development, ensuring that your message reaches the right audience with precision and relevance.
Next, we streamline the buyer’s journey, optimizing each touchpoint to foster trust and simplify decision-making for your clientele. Effective content marketing and SEO not only attract but also educate potential buyers, positioning your brand as the go-to in your industry.
Finally, our performance analysis continuously refines your campaigns. Leveraging leading analytics tools, we adapt strategies in real-time for maximum ROI, ensuring your marketing dollars are always working hardest for you. Our consulting insights complement our services, providing a holistic view of your marketing efforts.
- Account-Based Marketing
- B2B SEO & Content Marketing
- Precision Targeted Advertising
- Landing Page Conversion Optimization
- Email Marketing Automation
- Lead Nurturing Campaigns
- Analytical Performance Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from the Perpetual Traffic and Marketing School podcasts discuss the future of marketing and agency value beyond media buying. They share their experiences and agency growth stories, focusing on the need for agencies to deliver deeper value amidst the changing landscape. The importance of analytical approaches and client success is emphasized, along with the challenges of automation and the potential of AI. The conversation also touches on agency valuations, the integration with client businesses, and the financial experiences of running agencies.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What is the role of a B2B ecommerce marketing agency?
A B2B ecommerce marketing agency specializes in crafting and executing marketing strategies for businesses that sell products or services to other businesses online. Our role is to enhance your digital presence, drive traffic to your website, and convert that traffic into leads and sales. We leverage data-driven insights to create personalized marketing campaigns that resonate with your target audience and foster long-term business growth.
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How do you measure the success of B2B ecommerce marketing campaigns?
Success in B2B ecommerce is measured by tangible results. We track a variety of key performance indicators (KPIs), such as website traffic, lead conversion rates, sales revenue, and customer acquisition costs. Our focus is on ROI—ensuring that every dollar you invest in marketing contributes to your bottom line. Continuous analysis and optimization are at the heart of our approach, ensuring your campaigns perform at their best.
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Can a B2B ecommerce marketing agency help with international expansion?
Absolutely! Expanding into new international markets is an exciting venture, and a B2B ecommerce marketing agency is a key player in this process. Our strategies are designed to cater to the nuances of each market, from language and cultural considerations to compliance with local regulations. We ensure that your ecommerce platform is optimized for global business, helping you reach and engage with international clients effectively.
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What digital marketing channels are most effective for B2B ecommerce?
The most effective channels can vary based on your specific industry and audience, but generally, a mix of SEO, content marketing, PPC advertising, email marketing, and social media marketing has proven effective for B2B ecommerce. We identify the channels where your potential customers are most active and receptive. Our approach combines these channels to create a cohesive, omnichannel strategy that drives engagement and sales.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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