+17%
conversion rate
We Have Driven Impact At
Escalate Your Conversion Potential
Struggling to turn website visitors into loyal customers?
Imagine leading a stream of visitors to your digital front door but discovering that just a trickle are stepping through to become customers. This gap between traffic and transactions can be disconcerting, and it’s all too common in the digital marketplace. Visitors come and go in a flash, lost to common pitfalls: unclear calls-to-action, slow-loading pages, or just an offer that doesn’t resonate with them.
What you need is a data-driven CRO strategy that identifies and remedies these conversion barriers. A comprehensive approach to optimizing your conversion rate can enhance your website’s performance and maximize returns from your existing traffic.
Single Grain excels at crafting tailored CRO marketing services to engage, persuade, and convert your audience. Our proficiency in analytics and user experience design means you’re equipped to not just meet, but exceed their expectations. As a leading CRO agency, we bring a wealth of experience and a track record of success to the table.
Maximizing Results with Single Grain
At Single Grain, we begin by understanding the unique aspects of your business. By closely analyzing your audience’s behaviour, we pinpoint exactly where and why potential conversions are slipping away. Our method isn’t about random changes; it’s a calculated, data-driven process to enhance user experience and boost your conversion rates.
We follow this up with rigorous A/B testing that takes the guesswork out of website optimization. This ensures that changes lead to measurable improvement, guiding us to refine your user journey and enhance your calls-to-action for maximum impact.
Finally, we focus on sustained growth, adjusting your strategy according to the ever-changing digital landscape. We don’t just stop at immediate improvements; our aim is continuous enhancement of your conversion pathways, so your business keeps growing. Our CRO consulting expertise ensures that your strategy is always aligned with the latest best practices and insights.
- CRO Audit
- A/B and Multivariate Testing
- Landing Page Optimization
- User Experience (UX) Analysis
- Site Speed Optimization
- Conversion Funnel Enhancement
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are CRO marketing services?
CRO marketing services focus on maximizing the percentage of visitors to your website who take the desired action, like signing up for a newsletter or making a purchase. It’s a blend of psychology, analytics, and user experience design, all aimed at improving your site’s performance and boosting your bottom line. We dive deep into data to understand user behavior and tweak your online presence for optimal conversion rates.
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How can CRO marketing services benefit my business?
Imagine having a salesperson who never sleeps, working tirelessly to turn clicks into customers. That’s what CRO marketing services can do for your online presence. By optimizing your website’s user experience and streamlining the path to conversion, these services can significantly increase your revenue without the need for additional traffic, making your digital marketing efforts more efficient and effective.
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How long does it take to see results from CRO marketing services?
The beauty of CRO is that changes can yield swift results, but it’s also a continuous improvement cycle. Some tweaks can bring about immediate improvements, while more complex strategies may take weeks or months to fully realize their potential. Typically, you’ll start seeing preliminary results within the first few months as we test, measure, and refine your site’s elements for peak performance.
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Do CRO marketing services only apply to e-commerce websites?
Not at all! While e-commerce sites can greatly benefit from CRO by boosting sales, any website with a goal — whether it’s lead generation, content downloads, or sign-ups — can reap the rewards. CRO is about nudging visitors to take the action you want, no matter the industry or type of website. It’s about making your site work smarter for your business objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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