+400%
engagement
We Have Driven Impact At
Boosting Food Brand Visibility
Finding it hard to make your food brand stand out online?
Your delectable dishes and enticing menu options aren’t getting the attention they deserve in the digital space. You watch potential diners scroll past your content without a second glance. It can feel like your brand is lost in a sea of competitors.
The right strategy can turn the tables, transforming your online presence with engaging campaigns that capture and retain your target audience’s appetite, encouraging them to feast on what you offer.
Single Grain, your go-to food digital marketing agency, excels at crafting mouthwatering marketing campaigns that will have customers craving your offerings before they’ve even taken a bite. Our comprehensive services and expert consulting are the secret ingredients to your success.
Flavorful Marketing Mix
We start by whipping up a recipe for success with data-driven insights. Our culinary marketing connoisseurs at Single Grain will help identify the unique selling propositions of your food brand and tastefully present them to your ideal diners – both foodies and casual snackers alike.
Our creative campaigns are designed to entice, engage, and convert prospects. From sizzling SEO content to delectable social media bites, we capture your audience’s attention and keep your brand top of mind at mealtime and beyond. Our agency’s services are tailored to meet the diverse needs of the food industry, ensuring that every flavor of your brand is perfectly seasoned for success.
At Single Grain, we’re not about one-size-fits-all solutions. We customize each seasoning blend — I mean, campaign — to ensure we’re serving up the results you crave. Our consulting approach ensures that your marketing strategy is as unique as your menu.
- Custom Content Creation & Curation
- SEO Optimization for Recipe Ranking
- Social Media Strategy & Management
- Influencer Partnership Development
- Email Marketing to Nourish Customer Loyalty
- PPC Campaigns that Sizzle
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, and influencers' financial motivations across YouTube and Twitch. They compare marketing strategies at $1M, $10M, $100M levels, and explore why creators like MrBeast succeed. Insights offer valuable perspectives for marketing professionals.
Learn More About The Work We’ve Done
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increasing Free Quote Submissions on Homepage by 95%
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
300% Increase in BOFU ROAS after switching to programmatic
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increases Post Engagement Rate by 400% with Single Grain
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
-
What can a food digital marketing agency offer my restaurant business?
Imagine your restaurant’s flavors and experiences showcased in the most appetizing way online. That’s what we bring to the table. Our agency specializes in culinary storytelling, using SEO, social media, and targeted content to put your dishes on the digital map. We create campaigns that make mouths water and drive foot traffic, turning online buzz into real-world customers.
-
How does a food digital marketing agency drive more customers to my food business?
We mix the perfect ingredients for your success! By analyzing your target market and harnessing the power of social media, email marketing, and influencer collaborations, we create campaigns that resonate with foodies. Our strategies are designed to increase your online visibility, engage with potential customers, and create a community around your brand, leading to increased patronage and loyalty.
-
In what way is digital marketing for food brands different from other industries?
Food is personal and sensory. Digital marketing for food brands is all about evoking the senses and creating experiences, even before the first bite. It’s the art of telling a compelling story that captures the essence of your brand. We leverage stunning visuals, tempting descriptions, and interactive content to make your audience feel the crunch, taste the sweetness, and crave your creations.
-
What kind of ROI should I expect from partnering with a food digital marketing agency?
Your investment in digital marketing should be as satisfying as dessert after a fine meal. With a strategic approach, you can expect increased brand awareness, higher traffic to your site or physical location, and ultimately, a boost in sales. We provide transparent tracking and analytics, so you can witness the growth firsthand. Let us help you cook up a strategy that pays dividends in customer delight and business growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
How to Choose a Digital Marketing Agency for Your E-Commerce Brand
Online shopping is the norm in today’s society. Over 218.8 million American consumers will shop online in 2023 giving e-commerce brands a massive advantage over brick-and-mortar companies. But competition is fierce. There…
Full Article
How to Choose a Digital Marketing Agency That Delivers Results
Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest…
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
