+17%
conversion rate
We Have Driven Impact At
Unlocking PPC Potential with a Top-Tier Agency
Struggling to maximize your PPC campaigns’ ROI?
It’s all-too-common to see businesses pour budget into Pay-Per-Click (PPC) advertising, only to encounter low conversion rates and spiraling costs. This frustrating cycle can leave you feeling like you’re throwing money into a void, without any substantial returns on investment.
But effective PPC management services can transform these challenges into high-converting opportunities. It demands a sophisticated strategy, leveraging granular targeting, compelling ad copy, and continuous optimization.
At Single Grain, we specialize in constructing campaigns that align closely with our clients’ goals and market dynamics. Our approach is methodically data-driven, ensuring that every dollar you invest works its hardest to scale your business through our comprehensive PPC agency services.
Single Grain's PPC Mastery Through Expert Consulting
When you entrust your PPC campaigns to Single Grain, you’re tapping into a wealth of expert knowledge and innovative strategies. Our primary focus is on delivering measurable results, ensuring transparency at every stage of your campaign’s life cycle through our PPC consulting expertise.
We dive deep into data analysis to understand your market and audience, crafting targeted ads that resonate and convert. Our continuous monitoring and testing protocols mean that we’re always refining tactics to reflect the shifting digital landscape.
Imagine your ads reaching the right people, with the right message, at precisely the right time. That’s the power of precision that Single Grain brings to your PPC campaigns through our dedicated services and consulting prowess.
- Keyword Research & Selection
- Ad Copywriting & Testing
- Conversion Rate Optimization (CRO)
- Bid Management & ROI Tracking
- Landing Page Optimization & Development
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, marketing experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and evolving landscape. They emphasize the need for agencies to provide deeper value beyond media buying, exploring challenges, the importance of client success, and the potential for programmatic SEO and AI. Personal anecdotes and agency insights from each expert enrich the conversation, along with discussions on agency valuations and the idea of agencies having stakes in client businesses. The episode wraps with Kasim sharing his agency's successful financial outcome.
Learn More About The Work We’ve Done
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increases Post Engagement Rate by 400% with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increasing Free Quote Submissions on Homepage by 95%
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
-
What can I expect when I partner with a PPC agency?
Partnering with a PPC agency brings a wealth of expertise to your advertising campaigns. You can expect a comprehensive audit of your current strategies, followed by a tailored plan that targets your business goals. The agency should provide regular, transparent reporting and analysis, optimizing campaigns for peak performance and ROI. It’s a collaborative journey towards maximizing your ad spend efficiency and driving conversions.
-
How does a PPC agency enhance my digital advertising efforts?
A PPC agency enhances your digital advertising by leveraging their specialized skills and industry tools. They conduct deep market research, utilize advanced targeting techniques, and craft compelling ad copy to engage your audience. By continuously testing and refining campaigns, they can achieve higher click-through rates and conversions, ensuring your budget is spent wisely and effectively for the best possible returns.
-
When should I consider hiring a PPC agency?
It’s time to consider hiring a PPC agency when you’re looking to scale your ad campaigns, need to improve ROI, or lack the in-house expertise for complex PPC management. If you find your current efforts aren’t hitting the mark, or you’re spending too much time on PPC with little return, an agency can provide the necessary expertise and time-saving management to boost your results.
-
How do PPC agencies charge for their services?
PPC agencies typically charge in one of several ways: a percentage of ad spend, a fixed monthly fee, or a performance-based model. The percentage of ad spend is common, as it aligns the agency’s incentives with your advertising success. Fixed fees work well for predictable budgeting, while performance-based models may be tied to specific campaign goals. An agency should offer transparent pricing structures that fit your budget and advertising objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
5 Ways Your Business Benefits from PPC Outsourcing
Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? After all, there’s a whole host of…
Full Article
Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC
It’s no secret that using paid search ads is an effective approach when targeting high-value enterprise companies. What may be a little less clear is precisely how you do that…
Full Article
Best B2B PPC Agency: Top 5 Choices for 2023
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Full Article
