“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Elevate Your Digital Presence
Struggling to make your voice heard in the digital world?
For many businesses, crafting compelling online content that engages and retains audiences is a struggle amidst the overwhelming competition. A consistent, high-quality content strategy is vital for staying relevant and resonating with your audience.
The answer lies in creating a dynamic content marketing strategy that speaks directly to your ideal customers. This not only positions your brand as a thought leader but also nurtures leads through the sales funnel.
As a leading online content marketing agency, Single Grain transforms your online presence by implementing a bespoke content strategy tailored to your needs, helping you break through the noise and connect with your audience effectively.
Content Marketing Expertise
At Single Grain, we understand that effective content marketing is pivotal for establishing your brand’s online authority. As a seasoned online content marketing agency, we focus on crafting high-quality content that engages and converts.
We leverage data-driven insights and SEO best practices to produce targeted content. By understanding your audience and industry nuances, we ensure your content performs well, increasing visibility and engagement.
Your success is our mission. We offer a comprehensive suite of content marketing services, including consulting, to elevate your content strategy and help you achieve your goals.
- Strategic content planning and consulting
- SEO-optimized blog posts
- Engaging social media content
- Email newsletters that convert
- Interactive media and infographics
- Comprehensive analytics and reporting
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in company strategies from paid ads to creator partnerships and organic content on platforms like TikTok, facing lower ad click-through rates. They cover updating content for traffic, hiring editors, Iman Ghadzi's social media strategy, Google paid ads’ effectiveness, and revenue tactics. Predictions for 2024 include identity layering, podcast popularity, better ROI on niche networks, YouTube's dominance, the value of blogging, unique content creation, and a decline in black hat SEO tactics. They offer insights into marketing trends and future predictions.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does an online content marketing agency do?
Think of us as your digital storytellers. An online content marketing agency crafts compelling narratives for your brand, creating and distributing valuable content to attract and engage your audience. Whether it’s blogs, videos, infographics, or social media posts, we focus on delivering content that resonates with your customers and drives meaningful interactions, all while enhancing your online presence.
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How can an online content marketing agency benefit my business?
In the digital world, content is king. By partnering with an online content marketing agency, you’re not just getting well-written pieces; you’re developing a strategic content plan designed to boost your search engine rankings, engage your target audience, and convert readers into loyal customers. We help you cut through the noise and ensure your voice is heard in a crowded marketplace.
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How do you measure the success of your content marketing strategies?
Success is not just about high-fiving over viral posts; it’s about meeting your business objectives. We use a mix of analytics tools to track website traffic, engagement rates, conversion metrics, and return on investment (ROI). We keep an eye on what’s working and what’s not, tweaking our strategies for optimal performance, ensuring we’re hitting the KPIs that matter most to your business.
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Can an online content marketing agency help with SEO?
Absolutely! SEO and content marketing go hand-in-hand. We meticulously research keywords, trends, and your competition to create SEO-optimized content that not only appeals to your audience but also pleases search engines. This strategic approach improves your visibility online, making it easier for potential customers to find you when they’re searching for the solutions you offer.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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