+10%
ROAS
We Have Driven Impact At
Unlock the Potential of Your Educational Platform
Trouble engaging the digital student body?
Imagine investing heart and soul into your online courses only to find sign-ups flagging. The gap between quality content and course enrollment numbers can feel like a chasm. This is where pinpoint marketing strategies from an online education marketing agency are not just beneficial but essential.
With the perfect blend of innovation and analysis, a tailored online education marketing agency’s services can tap into your target demographic, boosting engagement and course participation rates. Single Grain is your partner in navigating the complex digital landscape, ensuring your educational offerings don’t just reach but resonate with lifelong learners through expert consulting.
Your Academic Ambitions Realized
Single Grain has mastered the art of amplifying online educational platforms. Through close collaboration, we identify your unique selling propositions and craft messaging that aligns with your brand’s educational mission. Our strategies are data-informed, ensuring that every move aligns with measurable goals to maximize your platform’s impact through our comprehensive services.
We recognize the importance of staying ahead in the rapidly evolving online education arena. Our team continually adapts and refines your marketing approach, utilizing cutting-edge techniques to keep your courses at the forefront of potential students’ minds, offering both agency support and consulting expertise.
Not only do we focus on attracting new learners, but we also strive to build a robust community around your brand, encouraging long-term growth through sustained engagement.
- SEO-optimized content marketing
- Behavioral analytics & user experience optimization
- Strategic social media campaigns
- Email marketing sequences for engagement and retention
- Pay-per-click advertising with precision targeting
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Enriching Your Email List & Boosting YouTube CPM by 50%
Eric Siu and Neil Patel discuss marketing strategies, focusing on email list enrichment, YouTube strategies, and enterprise sales. They explore using LinkedIn for email lists, strategies for inbound clients, YouTube thumbnail optimization, lead data enhancement, and enterprise sales processes including lead qualification, proposals, and targeting high-value contracts. The conversation includes testing sales strategies, lead generation through RFPs, and monetizing YouTube ads. This episode is part of a series offering marketing advice from experienced entrepreneurs.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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