+403%
traffic
We Have Driven Impact At
Accelerate Your SaaS Growth with Expert Agency Services
Feeling the pressure to ramp up your SaaS sales but your current strategies just aren’t cutting it?
Let’s face it, selling software as a service is a complex feat, riddled with stiff competition and a need for continuous innovation. Simply attracting leads isn’t enough; you need a polished strategy to convert these leads into loyal customers. Haphazard efforts can result in wasted resources and missed opportunities.
The key to overcoming these common sales hurdles is a systematic approach, blending the knowledge of the industry with the science of sales psychology. Here, a specialized SaaS sales agency steps in to streamline this very process with their comprehensive services and consulting expertise.
Single Grain has a deft touch in sculpting tailored sales strategies that not only capture leads but also nurture them into conversions, ensuring your SaaS business thrives in a saturated market. Our consulting proficiency ensures that your sales tactics are not only effective but also adaptable to the ever-changing SaaS landscape.
Specialized SaaS Sales Excellence through Agency Services
Single Grain starts with a deep dive into the nuances of your SaaS offering, including your value proposition and competitive landscape. We leverage this to craft compelling narratives that resonate with your target audience and distinguish your product in a crowded marketplace.
Next, we optimize your sales funnel, employing proven tactics like account-based marketing and personalized outreach to ensure your sales process aligns with customer expectations at every stage. With Single Grain’s agency services, your sales sequence becomes a well-oiled machine converting prospects into paying customers.
Finally, we continuously analyze and refine our strategies. Our data-driven approach involves tracking key performance indicators and employing A/B testing to ascertain the most effective tactics for your SaaS business, fostering a cycle of perpetual improvement and growth. Our consulting acumen is instrumental in interpreting this data and turning insights into actionable strategies.
- Lead Generation and Nurturing
- Account-Based Marketing
- Customer Relationship Management (CRM) Strategy
- Sales Funnel Optimization
- Data-Driven Performance Analysis
- Personalized Sales Outreach
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The End of Salespeople, Ranking on ChatGPT, Netflix's Ad-Supported Program
Neil Patel and Eric Siu discuss the impact of AI on sales, highlighting how AI tools like Air AI are changing the sales approach to be more consultative. They talk about ChatGPT's ability to recommend products and the experiments by companies like Netflix on AI's branding and sales effects. The conversation, rooted in their marketing expertise, offers insights for improving marketing strategies and business growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What does a SaaS sales agency bring to the table for software companies?
A seasoned SaaS sales agency is your ace in the hole, providing a specialized sales force that knows the ins and outs of selling software. We harness the power of proven sales strategies, blend them with cutting-edge tech, and tailor each campaign to your unique product and market. Expect not just leads, but qualified prospects eager to engage with your software solutions.
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How can a SaaS sales agency help in scaling my business?
Scaling is all about smart, strategic actions. A SaaS sales agency amplifies your growth by implementing scalable sales processes that adapt as you grow. We’re talking about a fusion of talent, technology, and tactics that not only boosts your sales figures but also builds a sustainable foundation for expansion. Ready to take your business to new heights? We’re here to propel you forward.
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What's the difference between in-house sales and partnering with a SaaS sales agency?
Think of it like having an elite squad versus a solo mission. An in-house team may have the home-field advantage, but a SaaS sales agency brings a diverse arsenal of expertise and resources that’s costly to develop internally. Plus, we’re laser-focused on SaaS sales every single day, which means we’re always on top of the latest industry shifts and buyer behaviors to keep you ahead of the curve.
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Can a SaaS sales agency integrate with our existing marketing efforts?
Absolutely! A symphony sounds better than a solo, right? We’re here to harmonize with your current marketing melody. Our role is to fill the gaps, fine-tune the strategy, and make sure sales and marketing are singing from the same sheet of music. By aligning our sales expertise with your marketing initiatives, we create a cohesive, powerful push to drive revenue. Let’s make some beautiful business music together.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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