“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Expand Your Web3 Influence with Our Agency
Struggling to elevate your brand’s voice in the Web3 space? Our Web3 influencer agency is here to help.
The rapidly evolving digital landscape can leave even the most innovative brands feeling lost in a sea of hash rates and smart contracts. Trying to carve out a niche for yourself without a strong influencer strategy might result in wasted effort and overlooked opportunities.
Enter the realm of Web3 influencer marketing – a trusted bridge between your brand and your technology-savvy audience. It’s about leveraging thought leaders who can amplify your message and grant authenticity to your brand through impactful storytelling. Our services are designed to navigate this new terrain with ease.
Single Grain stands at the forefront of influencer marketing within Web3. Our agency masters the art of connecting brands with influencers who resonate with your mission, embodying blockchain ethos and driving genuine engagement. Our consulting expertise ensures that every partnership is strategic and beneficial.
Single Grain's Web3 Mastery Through Services and Consulting
At Single Grain, we conceptualize your presence in the Web3 ecosystem as a constellation – every influencer a star, every campaign a constellation line that draws your audience closer. Our strategy is centered around casting that sky with luminaries who truly highlight your brand through our consulting and services.
We fuse data-driven insights with a network of impactful Web3 personalities to curate campaigns that resonate beyond the blockchain. This methodical approach is about crafting narratives that not only speak to your target audience but also align with your brand values within the decentralized market. Our agency’s expertise ensures that your campaigns are meticulously planned and executed.
Our collaborative spirit is geared to empower your brand with an influencer campaign that turns the complex jargon of Web3 into compelling, approachable content, facilitating a trust-building journey with your prospective clients. Our consulting services are integral to developing a strategy that resonates with your audience.
- Strategic influencer partnerships
- Content creation and storytelling
- Community engagement strategies
- NFT and token launch promotions
- Blockchain event promotion
Featured Case Study: Leveling Up Heroes
NFT Marketing and Community Building Success
Objectives
The project aimed to create a growth-minded community by leveraging NFTs to offer productivity and success tools, focusing heavily on community engagement.
Challenges
Launching in a peak trend period led to delays, and the market’s unfamiliarity with membership pass NFTs over profile picture (PFP) collections posed significant hurdles, alongside resource limitations for adequate promotion.
Process
Adjustments were made to tackle initial launch challenges, including clearer communication with the community, employing more NFT marketing experts, conducting pre-launch PR, and significantly increasing collaborations and partnerships.
Results
Despite challenges, the project sold approximately 600 NFTs in the Magical Tier and 70 in the Epic Tier, netting significant ETH sales. The promotional phase saw over 30 collaborations with major projects, aiding in substantial community growth and project visibility.
Learnings
The initiative underscored the importance of clear communication, strategic marketing, and community engagement in the success of NFT projects. It demonstrated that with the right approach, even new concepts can achieve substantial market penetration and community growth.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of ad agencies, focusing on revenue milestones, referrals, and acquisitions. They examine influencers' earnings disparities across platforms like YouTube and Twitch, marketing strategies at different revenue tiers ($1M, $10M, $100M), and what drives creators like MrBeast's success. Insights on the marketing industry's dynamics are provided for professionals and enthusiasts.
Learn More About The Work We’ve Done
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increases Post Engagement Rate by 400% with Single Grain
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increasing Free Quote Submissions on Homepage by 95%
-
454% Growth in Google Ads Revenue After Account Restructure.
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
-
What can a Web3 influencer agency do for my blockchain project?
Imagine having a megaphone that reaches the most attentive corners of the blockchain community. That’s what a Web3 influencer agency does for you. It connects your project with influencers who resonate with your vision, amplifying your message and driving engagement. Through strategic partnerships, your brand narrative is woven into the influencer content, tapping into their credibility and trust to boost your project’s visibility and adoption.
-
How does influencer marketing in Web3 differ from traditional industries?
Web3 is a unique beast. Here, community and trust are everything. Influencer marketing in this space goes beyond product placement; it’s about building genuine relationships and community around decentralized ideals. Influencers in this domain are often tech-savvy thought leaders who command respect and can articulate the complexities of blockchain, adding a layer of authenticity and education to their endorsements that’s critical for Web3 success.
-
What should I look for in a Web3 influencer agency?
When scouting for a Web3 influencer agency, seek out those with a deep understanding of blockchain technology and culture. They should have a robust network of influencers who are not just popular but are respected voices in the community. Transparency, a track record of successful partnerships, and the ability to craft narratives that resonate with a tech-oriented audience are also key. It’s all about strategic alignment and shared vision.
-
How do you measure the success of a Web3 influencer campaign?
Success in Web3 influencer campaigns is measured by the ripple effect of engagement. It’s not just about likes or follows; it’s the depth of conversations, the buzz in forums, and the spike in wallet activity. We track metrics like engagement rates, sentiment analysis, and conversion metrics to gauge the campaign’s impact. Our goal is to create a surge of interest that translates into tangible growth for your project.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
How Any Company Can Leverage Influencer Marketing
The way people have consumed social media over the years has gradually morphed and changed. Today, influencer marketing is now considered a staple marketing pillar for an omnichannel approach. It’s…
Full Article
5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects
Updated December 2023. Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business, finance and other industries. Thus, the crypto marketing…
Full Article
2024’s Best Web3 Marketing Agencies: The Ultimate Top 10 List
Updated January 2024. Web3 is an entirely new iteration of the world wide web, incorporating big concepts such as decentralization along with token-based economics. And the marketing tactics that worked…
Full Article
