+193%
sign-ups
We Have Driven Impact At
Unlocking the Potential of Web3 Marketing Services
Struggling to navigate the complexities of marketing in the Web3 space?
For many businesses, embracing the innovative world of blockchain, NFTs, and cryptocurrencies seems daunting. The rapidly evolving landscape necessitates a partner well-versed in these digital frontiers. Without the right strategy from a seasoned web3 marketing agency, your revolutionary ideas may never reach the dynamic audiences they deserve.
Luckily, the leap into Web3 marketing services doesn’t have to be a leap of faith. Success hinges on harnessing cutting-edge tactics specifically designed for this unique digital environment—and that’s where Single Grain comes in.
At Single Grain, we demystify the space, creating clear pathways for effective engagement and brand growth within the decentralized web. Our web3 marketing consulting expertise ensures that your brand navigates this new terrain with confidence.
Excellence in Web3 Marketing Services and Campaign Execution
Time to experience the Single Grain advantage in the Web3 ecosystem. We understand the challenge: crafting messages that resonate in a world where traditional marketing logic doesn’t always apply. With our seasoned expertise in web3 marketing services and consulting, these challenges become growth opportunities for your brand.
Single Grain leverages a mix of innovative strategies and technologies to ensure your message not only reaches the right audience but also inspires action. Through strategic analysis and creative agility, we adapt campaigns to the fluid nature of the Web3 audience.
Connecting with users who value transparency and decentralization means rethinking engagement. Single Grain, a comprehensive web3 marketing agency, crafts authentic campaigns that speak to the values and interests that drive the Web3 community.
- Strategic Blockchain Marketing Campaigns
- NFT Marketing and Promotion
- Cryptocurrency Targeted Ads
- Community Engagement & Management
- Influencer Partnerships
- Content Creation for Decentralized Platforms
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Gartner Predicts Drop in Search Traffic, 40% of Americans Use TikTok for Search
Neil and Eric discuss Gartner's forecast of a 26% drop in search traffic, shifting focus to social networks and alternative platforms. They tackle challenges newsletters face, effects of recessions on sponsorships, and use newsletters in marketing. They delve into crypto marketing strategies, especially Bitcoin, noting the rise of Bitcoin ETFs due to market demand, highlighting Bitcoin's success and exploring digital marketing evolution and its impact on strategies.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are Web3 marketing services?
Web3 marketing services encompass strategies tailored for the blockchain and cryptocurrency landscape. This includes promoting decentralized apps (dApps), NFT projects, and other blockchain-based platforms. Using a mix of content marketing, influencer partnerships, community engagement, and social media tactics, these services aim to build trust and educate potential users about the benefits of adopting Web3 technologies.
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How does Web3 marketing distinguish itself from traditional digital marketing?
Web3 marketing dives into the nuances of blockchain technology, emphasizing decentralization, tokenization, and community-driven growth. Unlike traditional marketing, it requires fluency in cryptocurrency jargon, a deep understanding of smart contracts, and a grasp of how to engage with decentralized autonomous organizations (DAOs). It’s about fostering a community that is invested in the project’s success, not just pushing a product.
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What are the most effective channels for Web3 marketing?
Given its tech-savvy audience, Web3 marketing thrives on platforms where cryptocurrency and blockchain enthusiasts gather. This includes crypto-specific social media channels, forums like Reddit, and messaging apps like Discord and Telegram. Additionally, leveraging partnerships with influencers in the crypto space, attending and sponsoring blockchain events, and engaging with users on Twitter can be highly effective.
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Can you provide an estimate for a Web3 marketing campaign budget?
Crafting a Web3 marketing budget requires understanding the scope of your project and its position within the blockchain ecosystem. Budgets can vary widely, but we tailor each proposal to maximize your return on investment. By aligning with your growth objectives and financial parameters, we’ll allocate resources across various channels to effectively engage your target audience and build momentum for your Web3 initiative.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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