+403%
traffic
We Have Driven Impact At
Scaling Your B2B Revenue with a Growth Marketing Agency
Struggling to break through the B2B market plateau?
There’s a recurring tale in the B2B arena: businesses hit a growth ceiling. It’s a frustrating cycle of stale marketing strategies and underwhelming sales pipelines. You understand the potential of your solutions, but they’re not reaching the right audience, or worse, they’re being ignored.
Breaking this cycle demands a dynamic growth marketing approach tailored to the nuanced B2B landscape. Single Grain’s expertise as a B2B growth marketing agency lies in crafting strategies that resonate with decision-makers, positioning your brand as the evident choice in a crowded marketplace.
With Single Grain’s services, you sidestep common pitfalls and align your marketing efforts with your business goals, ensuring steady upward growth and measurable results.
B2B Expertise at Single Grain: Services and Consulting
At Single Grain, we dissect your B2B challenges to align our growth marketing services with your business’s heartbeat. Every campaign is a blend of deep market analysis, creative messaging, and meticulous execution.
Our team harnesses data-driven insights to refine your target audience profiles, ensuring your marketing spends hit the bullseye every time. We pivot swiftly, adapt strategies, and optimize performance to keep you a step ahead in the B2B realm.
Results speak louder than words, and that’s what Single Grain, as a consulting partner, strives for—measurable growth, lasting business relationships, and a substantial ROI.
- Account-Based Marketing
- In-Depth Analytics & Reporting
- Content Strategy & Thought Leadership
- Lead Generation & Nurturing
- SEO & Paid Media Efficiency
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, and influencer earnings across YouTube and Twitch. They compare marketing strategies at $1M, $10M, and $100M levels, and explore why creators like MrBeast succeed, offering insights into the marketing and advertising industry.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What sets a B2B growth marketing agency apart in developing business strategies?
A B2B growth marketing agency specializes in crafting tailored strategies that align with the complex buyer journeys of B2B companies. We delve deep into industry-specific challenges and opportunities, leveraging data-driven insights and innovative tactics to drive sustainable growth. Our approach is holistic, ensuring alignment across all functions from lead generation to sales enablement.
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Can a B2B growth marketing agency help with reaching niche markets?
Absolutely! We excel at identifying and penetrating niche markets. Our team uses advanced analytics and segmentation techniques to understand unique market dynamics and buyer personas. This enables us to create highly targeted campaigns that resonate with specific audiences, maximizing engagement and conversion rates in specialized sectors.
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How does a B2B growth marketing agency measure success?
Success in B2B growth marketing is measured by clear, actionable metrics that align with your business objectives. We focus on key performance indicators (KPIs) such as lead quality, conversion rates, customer acquisition costs, lifetime value, and return on investment (ROI). Regular reporting and data analysis ensure we’re on track and can pivot strategies as needed for optimal results.
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What kind of content strategy does a B2B growth marketing agency implement?
Our content strategy is designed to position your brand as a thought leader and nurture prospects through the sales funnel. We produce high-quality, SEO-optimized content that addresses the pain points and questions of your target audience. From whitepapers to webinars, we create a content mix that educates, engages, and converts, fostering trust and driving business growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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