+400%
engagement
We Have Driven Impact At
Amplify Your Brand Presence
Struggling to make your brand resonate on social media?
With an overwhelming array of platforms and constant need for engaging content, maintaining a robust online presence can feel like an uphill battle. In this digital age, your audience is bombarded with messages, making it tough to stand out and retain their attention.
What you need is a strategic approach to social media that speaks directly to your target audience and cultivates a community around your brand. A cohesive social media marketing and management agency provides focused content, engagement strategies, and data analysis to ensure your message not only reaches but resonates with your audience.
Single Grain specializes in crafting bespoke social media campaigns that align with your brand identity and business objectives. Our agency’s services are tailored to expand your digital footprint and forge meaningful connections with your audience through expert consulting.
Single Grain's Social Expertise
Single Grain’s methodical approach begins with a deep dive into your brand’s ethos and market position. We compile a portrait of your ideal customer and sculpt content that speaks their language, positioning you as a relatable authority within your niche.
We don’t just post; we engage. By managing daily interactions and nurturing an involved community, our social media marketing and management consulting ensures that we transform passive followers into active participants in your brand’s story. Our data-informed strategies ensure that we’re not just part of the conversation—we’re leading it.
Through meticulous tracking and performance analytics, we continuously refine our tactics. We make certain that every post, tweet, and update contributes to your overarching business goals, maximizing your return on investment in the crowded digital ecosystem.
- Platform-Specific Content Creation
- Engagement and Community Building
- Performance Monitoring and Analytics
- Audience Targeting and Retargeting
- Strategic Content Calendar
- Influencer Collaboration
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2024 Marketing Statistics Insights
Neil and Eric discuss changes in social media reach, analyzing 15,000 profiles over three years. They cover topics like the decline in organic reach, impact of external links, importance of short-form videos, comment engagement, and posting frequency. Insights on external links, organic reach effectiveness, and comments' role in engagement are shared. They also explore strategic marketing, optimal posting rates, leading social platforms, and future trends. The conversation includes content quality's role in marketing success and industry success stories, like Patrick Campbell's YouTube achievements. This video offers strategies for navigating social media marketing changes.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What can I expect from social media marketing and management services?
Anticipate a dynamic duo of creativity and strategy! Our services are designed to elevate your brand with engaging content, targeted campaigns, and continuous community interaction. We’ll ensure your voice is heard across the social landscape, fostering loyal followers and converting engagement into tangible business results.
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How do you tailor social media strategies to different industries?
No two industries are alike, and neither are our strategies. We delve into the nuances of your field, audience behaviors, and competitive landscape. Armed with this knowledge, we craft bespoke content and campaigns that resonate with your specific audience, ensuring your message hits home and your brand stands out.
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How do you measure the success of social media campaigns?
With a keen eye on metrics that matter! We track engagement rates, follower growth, and conversion metrics to gauge campaign performance. Through analytics, we adjust tactics in real-time for optimal results. Our reports are clear and actionable, so you’ll see the direct impact of our efforts on your business goals.
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Is social media management necessary for all businesses?
Absolutely! Whether you’re a local boutique or a global enterprise, social media is a crucial touchpoint for customers. It’s where conversations happen and opinions are formed. Our management services ensure your brand is part of the dialogue, consistently delivering value and building trust with your audience.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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