+17%
conversion rate
We Have Driven Impact At
Your Path to Digital Ad Mastery
Feeling overwhelmed by the maze of digital ad platforms and options? You’re not alone.
Many businesses struggle to navigate the complexities of digital advertising, burning through budgets without seeing substantial returns. It’s like trying to find your way through a dense forest without a map; you know there’s a path to success, but it seems hopelessly out of reach. Your competitors seem to flourish while you’re left wondering what you’re missing.
Imagine having a compass and a seasoned guide to lead you step-by-step to your desired destination. This is where the right digital ads agency comes into play, cutting through the noise and connecting you with customers who are eager to engage with your brand.
Single Grain is the navigator you need. With our expertise in digital ads services and consulting, we transform confusion into clarity and frustration into profitability.
Expert Implementation, Superior Results
At Single Grain, we don’t just set up campaigns; we launch digital journeys that tell your brand’s story while driving targeted actions. We begin by dissecting your market, understanding your audience’s online behavior down to the click. This goes beyond mere analysis – it’s about uncovering opportunities for connection and conversion that others miss.
Then, we sculpt your digital ads to resonate with that audience, leveraging creative storytelling, precise targeting, and data-backed optimization. Through agile management and continuous refinement, we ensure your campaigns perform robustly against your most critical KPIs.
Finally, the power of our approach is in the integration. Single Grain tailors a cohesive digital ads strategy across all platforms, positioning your brand in the spotlight and ensuring consistency and compounding growth in brand equity and ROI. Our consulting expertise ensures that every aspect of your digital advertising is aligned with your business goals.
- Strategic Ad Planning & Targeting
- Creative Development & A/B Testing
- Real-Time Campaign Optimization
- Data Analytics & Reporting
- Cross-Platform Ad Campaign Management
- Retargeting and Audience Segmentation
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss shifting from performance to brand marketing, emphasizing full-funnel and impression-based strategies for long-term growth. They highlight the move from conversion to consideration, creating distinct audiences for better outcomes, noting larger impacts for mid-sized brands. Challenges in attribution, the unreliability of data, and the importance of investing in top-of-funnel traffic are discussed. They critique the measurement limitations of platforms like Facebook and Google, advocating for patience in top-of-funnel campaigns and the role of agencies in navigating data complexities. This conversation offers insights into adapting marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What can I expect from your digital ads services?
Expect a fusion of creativity and analytics. Our services encompass crafting compelling ad content, identifying and targeting your ideal audience, and continuously optimizing campaigns for peak performance. We monitor every click and conversion to ensure your ads not only capture attention but also convert interest into action, boosting your online presence and ROI.
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How do you determine the right platforms for my digital ads?
Our approach is data-driven and tailored to your unique brand. We analyze your target market, industry trends, and previous campaign performances to identify the platforms where your ads will thrive. Whether it’s search engines, social media, or niche networks, we aim to position your ads where they’ll generate the most impactful engagement.
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Can digital ads services fit into my existing marketing strategy?
Absolutely! Digital ads are versatile and can seamlessly integrate with your current marketing initiatives. Our expertise lies in complementing and amplifying your ongoing efforts, ensuring a cohesive strategy that maximizes your online visibility and strengthens your brand’s digital footprint.
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How do you measure the success of digital ad campaigns?
Success is measured through tangible results. We track a variety of metrics such as click-through rates, conversion rates, and return on ad spend to evaluate campaign performance. By interpreting this data, we provide insights and make informed decisions to refine and enhance your campaigns, driving success and achieving your marketing objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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