+403%
traffic
We Have Driven Impact At
Unleashing Market Potential
Struggling to fuel your business growth?
Knowing your product is revolutionary isn’t enough. The sting of stagnation, even when you’re doing ‘everything right,’ can be frustrating. Why isn’t demand skyrocketing?
To shoot for the stars, you need a booster: strategic demand gen consulting services. Cutting through market noise demands not only clarity of message but precision in targeting. Crafting campaigns that resonate and convert takes expertise and insight into behavioral triggers.
With Single Grain’s customized demand generation approach, those elusive leads aren’t just numbers—they’re opportunities waiting to be engaged. Let our demand gen agency turn your potential into growth.
Single Grain: Demand Gen Architects
At Single Grain, we don’t just generate demand; we architect a growth ecosystem for your brand. As a leading demand gen consulting agency, we start by dissecting your market position, infusing analytics into creative storytelling that captivates your audience.
Then, our demand gen services tailor a content-rich strategy that elevates your thought leadership, driving not just traffic but conversations. We orchestrate campaigns that harmonize with buyer journeys, nurturing leads until they are ripe for conversion.
Through continuous optimization, we ensure every touchpoint is an invitation to engage, pulling your prospects closer with each encounter. It’s the synthesis of data-driven tactics and human-centric messaging that forges formidable brand loyalty.
- Data-Driven Market Analysis
- Content Marketing & Thought Leadership
- Multi-Channel Campaign Optimization
- Lead Nurturing & Scoring
- ROI-Centric Growth Strategies
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation strategies, focusing on engaging content, expert consultation, and relationship building to attract leads. They examine Retention.com's approach to lead capture and discuss sales strategy challenges, timing for selling a business, missed acquisition opportunities, and the impact of Google and OpenAI on search and affiliate marketing. Insights into leveraging LinkedIn, business timing, and digital marketing's future are shared.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does demand gen consulting entail?
Demand gen consulting is all about crafting and executing strategies to drive interest in your products or services. Consultants analyze your market position, audience, and sales funnel to develop tailored programs. They focus on nurturing leads and aligning marketing efforts with sales goals for sustainable revenue growth. It’s a comprehensive approach that combines multiple channels and tactics for maximum impact.
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How can demand gen consulting benefit my business?
By leveraging demand gen consulting, your business taps into expert strategies that attract and engage potential customers. It’s like having a roadmap to more qualified leads and better sales conversions. Consultants use data-driven insights to refine your marketing efforts, which can lead to increased brand awareness, a robust pipeline, and ultimately, a healthier bottom line.
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Is demand gen consulting suitable for all types of businesses?
Absolutely! Whether you’re a small startup or a large enterprise, demand gen consulting can be pivotal. The strategies are scalable and adaptable to any industry or business size. Consultants evaluate your unique market conditions and goals to create a plan that’s just right for you, ensuring that your lead generation efforts are as effective as possible.
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How do you measure the success of a demand gen strategy?
Success is all about the numbers and the narrative behind them. We monitor metrics like lead quantity and quality, conversion rates, and ROI to gauge performance. But it’s not just about data; it’s also about how well your demand gen strategy aligns with business outcomes. Regular reviews and adjustments keep your campaigns sharp and your results on track.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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