+403%
traffic
We Have Driven Impact At
Accelerating Your Market Presence
Tired of seeing your marketing efforts fall flat?
Vying for market attention in a saturated space can be disheartening. You’ve tried a multitude of tactics, yet the anticipated influx of leads remains a mirage. The uncertainty that comes with sporadic results can make you question the efficacy of your strategies.
The solution lies in a cohesive demand generation strategy designed to attract, nurture, and cultivate a pipeline of qualified leads. It’s about creating a systematic approach that aligns with customer journeys and closes the gap between marketing efforts and tangible growth.
At Single Grain, we specialize in diagnosing and treating the weak points in your marketing funnel, ensuring a steady stream of demand for your business.
Strategic Demand Gen Mastery
Single Grain leverages industry-leading insights to reaffirm your presence in the crowded marketplace. We utilize cutting-edge tools and methodologies to identify and attract your ideal customer base, fine-tuning our approach with data analytics and strategic foresight.
Moreover, we understand the nuances of buyer behavior and adapt your messaging for maximum impact. By crafting compelling content strategies and optimizing channels for engagement, we ensure that every marketing initiative is scalable and synergistic with your long-term growth goals.
Single Grain’s commitment to your success is unwavering. We look beyond mere lead generation to construct a comprehensive demand generation ecosystem that nurtures prospects and builds lasting brand loyalty.
- Account-Based Marketing
- Content and Inbound Marketing
- Marketing Automation and Lead Nurturing
- Performance Tracking & Analytics
- SEO & Paid Media Campaigns
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What exactly does a demand gen firm do?
A demand gen firm specializes in creating and nurturing interest in your products or services. We use a mix of strategic content, digital marketing, and data analytics to attract high-quality leads and guide them through the buyer’s journey. Our aim is to not just generate demand but to create a sustainable pipeline that continually contributes to revenue growth.
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How does a demand gen firm measure success?
Success in demand generation is measured by the effectiveness of our strategies in attracting and converting leads. We track key performance indicators like lead volume, conversion rates, and ROI. Our analytics allow us to refine campaigns for peak performance, ensuring that every effort contributes to your bottom line.
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Can a demand gen firm help with both B2B and B2C marketing?
Absolutely! While the tactics may differ, the core principles of demand generation apply to both B2B and B2C contexts. We tailor our approach to suit your audience, whether it’s engaging business decision-makers or captivating consumers, crafting campaigns that resonate with your specific market.
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Why should I choose a demand gen firm over a traditional marketing agency?
A demand gen firm offers a laser-focused approach on not just attracting leads, but driving them towards a sale. We’re all about measurable results and revenue impact. With our specialized expertise, we can navigate the complexities of the buyer’s journey, leveraging the latest tools and strategies to ensure your marketing investment truly pays off.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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