+17%
conversion rate
We Have Driven Impact At
Boosting Retail Revitalization with Digital Marketing Services
Struggling to navigate the digital maze and connect with your consumers?
For many retailers, the shift to online sales channels is fraught with challenges. The digital landscape can be overwhelming – from crafting a seamless user experience to understanding the ins and outs of e-commerce SEO. These pain points can lead to stagnant sales and lost opportunities.
Luckily, a robust digital marketing strategy can act as your roadmap to online success, guiding you through optimizing your web presence to harnessing the power of social media.
At Single Grain, we comprehend the intricacies of the retail industry and provide comprehensive digital marketing services for retail, tailored to your unique needs, propelling your retail business to new heights. Our agency’s expertise ensures that every aspect of your digital strategy is covered.
Single Grain's Retail Expertise in Digital Marketing Services
Single Grain transforms retail businesses into digital powerhouses. As a leading digital marketing agency for retail, we begin by auditing your current online footprint, highlighting areas for growth and aligning your goals with a winning strategy. Our team specializes in creating engaging buyer personas, driving traffic through targeted SEO, and leveraging data analytics to understand and enhance user experience.
We then craft and execute innovative campaigns that resonate with your customers, encouraging brand loyalty and repeat business. Our experts stay ahead of digital marketing trends, ensuring your retail brand remains relevant and competitive.
Converting clicks to customers is our forte. We optimize each touchpoint, from product discovery to post-purchase follow-up, ensuring a smooth shopping journey that boosts sales and reduces cart abandonment. Our consulting services provide the insights and strategies necessary to achieve these goals.
- Customer Acquisition Strategies
- SEO & Content Marketing
- Social Media Engagement
- E-commerce Optimization
- Email Marketing Automation
- PPC Campaign Management
- Data Analytics & Insights
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore the move from conversion-focused ads to those that include consideration and awareness phases, creating distinct audiences for better outcomes. The discussion covers attribution challenges, the need for full-funnel marketing in limited attribution environments, and the importance of investing in top-of-funnel traffic. It highlights the unreliability of data and metrics, the necessity of extending analysis beyond typical advertising windows, and examines the limitations of major platforms in measuring ad spend return. The experts advocate for patience, incremental spending in top-funnel campaigns, and the value of competent agencies in navigating data complexities, suggesting marketers focus on directional trends for sustainable growth.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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