+17%
conversion rate
We Have Driven Impact At
Maximize Your PPC ROI with a Leading PPC Management Agency
Frustrated with PPC campaigns that drain your budget without delivering results?
It’s incredibly disheartening to watch your marketing dollars vanish into thin air, with nothing but mediocre ad performance to show for it. You know that PPC has the potential to skyrocket your sales, yet your current campaigns sputter and falter, leaving you bewildered at the complexity of bid management, quality scores, and conversion tracking.
The solution lies in crafting strategic and data-driven PPC campaigns that not only reach your target audience but resonate with them, prompting clicks that convert. Every element, from keyword selection to ad copy, and landing pages, must align perfectly to capture the elusive attention of your potential customers.
As a leading PPC management agency, Single Grain stands at the forefront of PPC mastery. We tailor our approach to your unique business needs, ensuring every click has the potential to increase your revenue through our comprehensive PPC management services.
Single Grain's PPC Expertise
Single Grain, a leading PPC management agency, takes the reins of your PPC campaigns, transforming them into lean, mean, conversion-generating machines. We start by dissecting your existing campaigns, identifying and eliminating wasteful spending to reallocate funds more effectively. Then, we strategically craft compelling ad creatives that entice your audience to act.
Our PPC consulting expertise delves into advanced audience targeting, leveraging robust analytics to pinpoint opportunities for growth and reducing cost-per-acquisition. Our tests are meticulous, designed to refine your campaigns for optimal performance. As the campaigns run, we continue to tweak and hone, ensuring that your ads stay relevant and compelling.
Our dedication to your campaign success is unwavering. Combining innovation with time-tested strategies, we usher in a new era of PPC prowess for your business through our PPC management services and consulting.
- Comprehensive PPC audits
- Bespoke bidding strategy development
- Advanced demographic and psychographic targeting
- Continuous A/B testing for ads and landing pages
- Real-time PPC analytics and reporting
- Ad copywriting focused on conversion
- Keyword optimization for maximum reach and relevance
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches, emphasizing long-term growth through impression-based channels. They explore the move from conversion-only ads to including awareness stages and the necessity of creating distinct audience segments for better outcomes, noting the strategy's varied effectiveness based on brand size. The challenges of attribution, the unreliability of data, and the importance of investing in top-of-funnel traffic are highlighted. They also touch on longer sales cycles, the limitations of certain marketing platforms, and the significance of data and analytics while advocating for patience and strategic spending with competent agencies for sustainable growth.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a leading PPC management agency stand out?
A leading PPC management agency distinguishes itself with a track record of successful campaigns and a deep understanding of various ad platforms. They blend creativity with analytics to optimize ad spend and increase conversions. Expertise in keyword research, ad copywriting, and continuous A/B testing are also hallmarks of a top-tier agency, ensuring that every campaign is not just a shot in the dark but a strategic move towards your business goals.
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How can a PPC management agency improve my ad performance?
A PPC management agency can boost your ad performance by meticulously analyzing data and refining campaigns in real-time. They use sophisticated tools to identify the right keywords, craft compelling ad copy, and target your ideal audience effectively. By making data-driven decisions, they not only enhance click-through rates but also work on improving the quality score of your ads, reducing costs, and maximizing ROI.
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How does a PPC management agency measure success?
Success in PPC is measured by clear, actionable metrics such as click-through rates, conversion rates, quality score, and overall return on ad spend (ROAS). A leading PPC management agency sets specific KPIs in alignment with your business objectives and uses advanced tracking tools to monitor performance. They provide transparent reports and insights, ensuring you understand the impact of your investment.
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What should I expect in terms of communication with a leading PPC management agency?
Expect open, frequent communication with a leading PPC management agency. They should proactively reach out with updates, performance reports, and recommendations for optimization. Regular meetings to discuss strategy, results, and adjustments are key for a successful partnership. They should be as invested in achieving your business goals as you are, and clear communication is a cornerstone of this collaborative effort.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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